With the intention that many German guests come to Croatia this summer, the Croatian National Tourist Board is highly active in marketing in this area. As Nera Miličić, head of the Branch Office of the Croatian Tourist Board in Munich, revealed, the German ADAC has published a brochure entirely dedicated to Croatia, reports Slobodna Dalmacija.
The largest German and European car club, with 22 million members, has published a brochure entitled “Kroatien: ein Land zum Verlieben” (“Croatia: a country to fall in love with”), which is entirely dedicated to Croatia as a tourist destination.
“The ADAC is the most important source of information for Germans when it comes to traveling abroad, which is especially important if we know that over 70 percent of guests from Germany in the pandemic years realize their travels by car. In this context, our cooperation with ADAC is of great importance because, in this way, we provide our guests with accurate information on travel conditions and planning. Furthermore, we also have the support of one of the most influential German institutions that enjoy the great trust of its citizens and our most numerous guests,” said Miličić, adding that Croatia is presented in the brochure as a destination of rich diversity and unforgettable experiences.
The brochure highlights Istria as a picturesque peninsula among the Croatian regions, which stands out for its medieval towns and places, beautiful beaches, Venetian heritage, Roman relics, and numerous bays. Kvarner is said to be a region that stands out for its beautiful coast and islands, of which Krk, Rab, Cres, and Lošinj stand out. Plenty of sun, natural beauty, and cultural heritage are associated with Dalmatia; the capital Zagreb is highlighted as the center of Croatia, while Central Croatia and Slavonia are shown as hidden gems of our country.
“The importance of ADAC is evidenced by the fact that this voluntary association enjoys the greatest trust of citizens in Germany and is the first address for service information when planning a trip. Furthermore, ADAC operates in more than 150 branches throughout Germany and is one of our most important strategic partners in the German market,” said the director of the Croatian Tourist Board, Kristjan Staničić.
At the very end of the brochure, many readers will find helpful information about traveling to Croatia, from tips for traveling by car to camping-related information.
For more on travel in Croatia, follow TCN’s dedicated page.
