As Poslovni Dnevnik writes, Eastern European agents now consider rich and untouched nature, as well as fresh clean air a huge advantage when it comes to luxury tourism and what those with deeper pockets are on the lookout for. Croatian luxury tourism is, as a result, very much on the radar globally.
The segment of so-called luxury tourism has proven to be the most resilient to the crisis which the unprecedented global coronavirus pandemic caused. Although it occupies only a small share in the total traffic, the revenues from this type of tourism are very noticeable, as reported by HRT.
“We noticed that not only Dubrovnik but the whole of Croatia is becoming increasingly popular as a place for luxury holidays. We realised that this is the right time to promote it as a luxury destination,” said Alexander Vanyukov, the organiser of the Adriatic Luxury 2022 event.
“For this luxury segment, we’re still not an expensive destination, we’re still cheaper than Italy, I don’t know, Sardinia, Spain, the French Riviera, we’re still cheaper than all these destinations,” said Iris Domazet, the owner of a travel agency in Dubrovnik.
“Safety, comfort, good service, this is what our clients most often ask for and they can find it all in Dubrovnik. In addition, Azerbaijan has its own sea, but it is completely different from this beautiful one here,” said Rufat M. Hajiyev, President of the Board of the Association of Travel Agencies in Azerbaijan.
Back in pandemic-dominated 2020, a significant increase in the number of Ukrainian guests was recorded in the Republic of Croatia, especially those with higher purchasing power. Clients of Ukrainian agencies may have now left the war zone that Ukraine has tragically become since February, but not the habit of travelling.
“Most of them, mostly women and children, have now left Ukraine. They found accommodation elsewhere in Europe. Certainly, when the school year ends, they will want to go somewhere on holiday somewhere because this is something which is completely normal for all of them during the summer,” said Anastasia Netrebchuk.
Meetings of hoteliers and travel agents as part of the Adriatic Luxury 2022 conference, which will be held in Istria next year, could soon open some new markets to see Croatian luxury tourism as a lucrative segment for the future.
For more, make sure to check out our dedicated travel section.
