ILTM World Tour: Interest for Croatian Luxury Tourism Increases

Lauren Simmonds

Updated on:

Copyright Romulic and Stojcic
Dubrovnik, Croatia
Dubrovnik, Croatia

As Morski writes, Stories – a group of unique luxury hotels, participated in the most important luxury tourism fair in the world called the ILTM World Tour back in November and December last year and presented eighteen hotels from their collection.

The fair is traditionally held in Cannes, France every year, and this year, for the first time due to the coronavirus epidemic, it was held virtually, and the online platform was available to participants until the end of 2020.

The Stories Group held a total of 137 meetings with agents from around the world, and Americans, Australians and some of those much closer to home in the rest of Europe, such as Britons, are among the most interested in Croatia and Croatian luxury tourism.

”Meetings with agents were extremely successful, and the level of interest in Croatia is significant. When compared to 2019, five percent more agents this year expressed their interest in Croatia, or 62 percent of all agents who participated in the fair. Although the increased interest gives us hope for a more successful 2021, the basic precondition for the realisation and launch of tourism is a good epidemiological picture and accessibility, ie transport and air connections,” said the president of the Group of Unique Luxury Hotels of the Croatian Chamber of Commerce, Nenad Nizic.

The ILTM World Tour 2020 brought together exhibitors with agents specialising in luxury tourism from different markets; Asia and the Pacific, European countries and North, Central and South America, and virtually brought together more than 2,600 experts in the luxury tourism segment, including 1,200 exhibitors, 1,300 agents and more than 100 representatives of VIP media, and a total of more than 38 thousand one -on-one meetings.

The ILTM fair is strategically important for the Stories Group because it is a fair where representatives of some of most luxurious hotels in the world and the best agents come together and meet, and Stories Hotels are being presented for the fourth year in a row with the support of the Croatian Chamber of Commerce to place Croatia and Croatian luxury tourism firmly on the wider luxury tourism map.

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