January 27, 2020 – The Croatian National Tourist Board is conducting its first branding campaign this year, which will be implemented in different key periods, in 16 key markets, until the end of July.
HRTurizam reports that the main goal of the brand campaign is to further increase Croatia’s recognition as an attractive tourist destination with a rich offer, which is why the focus of this campaign is on the most recognizable Croatian tourism products such as sun and sea, wine and gastronomy, active tourism, nautical tourism, and culture.
The tourist board’s first brand campaign is being conducted in the markets of Germany, Austria, Italy, Poland, Czech Republic, United Kingdom, Hungary, France, Netherlands, Sweden, Belgium, Norway, Russia, Ukraine, Slovakia and Spain.
Campaign activities will be conducted through online and offline channels, that is, television programs, print media, outdoor and display advertising channels, social networks Facebook, Instagram and Twitter and YouTube channels, the Croatian Tourist Board points out.
https://www.youtube.com/watch?v=v=Y2Si8oo4HDM
“The strength of the Croatian tourism brand has been continuously growing for several years, making our country increasingly recognized as a diverse and quality tourist destination. In order to keep up with positive trends, we have created a brand campaign that is carefully planned as it follows the preferences of each of the 16 selected markets. Our goal is to offer our guests what they are looking for, and that we are successful in showing the preliminary results of the latest TOMAS research, according to which their satisfaction with most elements of the offer grows, especially with the hospitality of the hosts, hiking and biking trails, the presentation of cultural heritage, the quality of information in the destination, but also the variety of events and the gastronomic offer,” said Croatian National Tourist Board Director Kristjan Stanicic.
Otherwise, as previously announced, the Croatian Tourist Board will carry out four major promotional campaigns in 2020, that is, two pre- and postseason promotional campaigns and two brand campaigns.
In addition to the main campaigns of the Croatian National Tourist Board, in 2020, there will also be campaigns for the promotion of business and nautical tourism, advent and a campaign aimed at the domestic market, which will stimulate domestic tourist traffic in the periods before and after the season.
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