Croatian Smart Tourism Pilot Project Begins Under Smartmed Auspices

Lauren Simmonds

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We know tourism has been hit like never before over the last eighteen or so months since the coronavirus pandemic struck the world, and this could be a vitally important way forward.

As Poslovni Dnevnik/Marta Duic writes, the Ministry of Tourism and Sport is developing a unique pilot project for Croatian smart tourism worth 1.1 million kuna.

It will be implemented until February next year, and it is a pilot project of the SMART tourism business model, which refers to the establishment of a platform for cooperation and which aims to establish proper cooperation for joint action and the empowerment of all involved stakeholders in tourism.

The Croatian smart tourism project aims to develop and test instruments that will enable partner countries and regions across the entire Mediterranean to achieve a common high level of understanding of the importance of participation and inclusion, the exchange of best practices and the promotion of the Mediterranean as an inclusive destination where tourism actors and visitors are integrated and make decisions together.

The platform will focus primarily on strengthening local capacities, developing territorial and thematic networks among its users, promoting tourism products, content and infrastructure, and ultimately on the development of tourism involving a wide range of stakeholders, including local people and even the tourists themselves.

It’s worth mentioning that this pilot project of establishing a platform for cooperation is being implemented under the auspices of the Smartmed strategic project, which brings together thirteen partners from nine Mediterranean countries, and for which the Croatian Ministry of Tourism and Sports is the leading partner.

For more on Croatian tourism and what’s on offer from the continent to the coast, make sure to check out our dedicated travel section.


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