As Poslovni Dnevnik writes, the Croatian National Tourist Board (CNTB/HTZ) has launched a new winter campaign “Croatia-Winter Wonderland”. By January the 10th, 2022, fourteen foreign markets will see Croatian winter tourism opportunities offered to them via social media in the form of promotion of Croatian destinations and products of enogastronomy, culture and wellness.
The CNTB will conduct this campaign across a number of European markets, more precisely the markets of: Germany, Slovenia, Austria, Poland, the Czech Republic, Slovakia, Hungary, Italy, the Netherlands, France, the United Kingdom, Belgium, Sweden and Norway, via Facebook, Instagram, Twitter, TikTok and Pinterest, using the hashtags #CroatiaWinterWonderland and #MagicalCroatia.
“The promotional campaigns we conducted this year have positioned Croatia as a quality, safe and well-prepared destination. The fact that we were very successful in this was confirmed by the European Travel Commission (ETC), which pointed out that the CNTB, during the autumn campaigns, was the most active European tourist organisation on the Visit Europe portal and social media pages” said CNTB Director Kristjan Stanicic.
He also explained that the Croatian tourism winter campaign will highlight the Advent offer prepared by Croatian destinations, as well as promote traditional recipes and customs and the best locations for taking stunning winter photos. From all that, as well as from other Croatian tourism campaigns, the realisation of a certain level of tourist traffic is expected by the end of this year and beyond.
If the epidemiological conditions allow for it, as part of that campaign, the plan is for foreign influencers to visit Rab, Plitvice Lakes, Zagreb, Dubrovnik and see the winter magic live, the CNTB announced.
For more on Croatian winter tourism, check out our dedicated travel section.
