Red Bull Promotes Cycling Tourism in Croatia

Daniela Rogulj

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Namely, HRTurizam reports that the energy drink brand known for its sponsorship of a range of sporting events and teams has announced cycling in Croatia, which is a great advertisement for the country and destinations located on selected bike routes. The trails marked as the most beautiful in Croatia are located in Istria, Krka National Park, on the island of Brač and the Zadar archipelago.


Deservedly, two trails recommended by the Red Bull brand are located in Istria, one in Grožnjan, the other in Rabac, which is a recognition that Istria deserves because they have invested in the development promotion of cycling tourism for years. Today, it is reaping the results. The development of cycling tourism in Istria County has been of strategic importance for many years for the stakeholders of the Istria County Tourist Board, the Istria County Tourism Department, large hotel companies, and local tourist boards. The same has been systematically coordinated since 2014 within the Bike & Outdoor Department at the Istrian Development Tourist Agency.

Today, one-hundred-forty-five objects have the Bike & Bed label. 

Zadar County also turned to cycling tourism and, in 2015, launched a program for the development of the cycling-tourist destination Zadar Bike Magic. On the website, in addition to bike paths, destinations are promoted. The Zadar Bike Magic application is an excellent tool that certainly contributes to the fact that this county is recording increasing interest from bike guests. The app is handy and is related to destinations and stories that cyclists need to experience. 

Krka National Park in the spring of 2019 expanded its tourist offer by arranging fourteen cycling routes that connect the most attractive parts of the park. All the advantages of cycling in Krka National Park can be found in one place on the website specializing only in cycling tourism Krka Bike.

Cycling or cycling tourism is a form of sustainable tourism that has been developing more and more in almost all countries. In addition to including day trips that regular tourists or locals take during their holidays or weekends, it also applies to long-distance cycling on cycling routes.

The development of cycling tourism on the continent could be the main driver of guests’ increase in continental Croatia. Good examples come from Međimurje County, where they are working on the CycleSeeing Attractour – CSA project, thanks to which the Cycling Information Center with the Goričko Sviralo lookout will be built and equipped on Mađerka Hill. As part of the project, a bicycle information center with a lookout tower, “Goričko sviralo,” will be built and equipped. At Nature Parks such as Kopački rit and Papuk Nature Park in Slavonia and Medvednica in central Croatia, many interesting bike trails lack promotion and projects that we witness on the coast. Almost every county in Croatia is working on cycling tourism, but many are not yet close to the final goal.

Croatia is also integrated into the EuroVelo network of bicycle routes that connect the entire European continent. The EuroVelo network includes 15 cycling routes through 42 European countries with a planned more than 70,000 km when the network is fully completed. The Coordination Body’s establishment for the Development of Cyclotourism in Croatia enabled the accession to the ECF (European Cycling Federation), which is the holder of the EuroVelo project, a network of European cycling routes connecting the countries of the European Union. 

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