After last year’s online edition, the fair is being held in person again this year, so numerous meetings of domestic and foreign partners from the business travel segment have been held, reports Turističke Priče. Namely, in addition to the Croatian Tourist Board as the main exhibitor, seven co-exhibitors present their offer at the fair, including the congress offices of Zagreb, Dubrovnik, and Opatija and Valamar, Liburnia Hotels & Villas, Le meridien Lav Split, and Spektar putovanja.
According to the first feedback from the IBTM Barcelona, many partners from the Polish and Ukrainian markets are interested in creating additional offers with Croatian destinations in the business travel segment, while Turkish partners are announcing great interest in Advent programs in our country. Also, exceptional interest during the stock exchange was expressed for Slavonia as an incentive destination that represents something new, different on the market, and which is adorned with a very rich and authentic offer.
Croatian partners, who have already received concrete inquiries for 2022, are also satisfied with the performance on the event, during which the main advantages of Croatia, as business tourism destinations, could be quality infrastructure, proximity, and accessibility; historical heritage, nature, top eno-gastronomy, etc.
Let us add that this event presents more than 3,000 destinations and providers, who have the opportunity for business meetings with more than 15,000 professionals from the business travel industry. The IBTM Barcelona congress, along with the IMEX Frankfurt, are the most important events of its type in Europe and the world.
If you want to learn more about Osijek, Vukovar, Vinkovci, Đakovo, Baranja, Slavonski Brod, and other magical destinations in Slavonia, be sure to check all the full detailed guides at Total Croatia here.
For more on travel in Croatia, follow TCN’s dedicated page.
