Istria Begins New Campaign to Attract German and Austrian Tourists

Lauren Simmonds

Copyright Romulic and Stojcic
Istria, Croatia
Istria, Croatia

As Novac writes on the 3rd of June, 2020, starting this weekend, the Istrian Tourist Board is launching intensified media advertising in its emitting tourist markets with special emphasis on the area of ​​Austria and southern Germany, under the slogan “Istrien so nah!” (Istria so close!).

Building on the current destination campaigns conducted in cooperation with the Croatian National Tourist Board (HTZ), the last of which being “The vacation you deserve is closer than you think” which is being directed towards seven European markets, Istria wants to focus additional attention on its close and faithful markets – German-speaking tourists.

The promotion of the Istrian Peninsula was actively carried out by the Istrian Tourist Board during the previous period of coronavirus induced “dormancy”, so, among other activities, two significant newsletter campaigns were realised at more than 500 addresses in Austria and Germany.highlighting Croatia’s good crisis management during the pandemic, while in the second, the opening of accommodation and catering facilities, attractions and other tourist facilities was presented.

The director of the county office, Denis Ivosevic, believes that the long-standing friendship between Istria and its Austrian and German guests will be expressed even during these extraordinary circumstances, mutually confirming the level trust built over many years – on the one hand – the optimism and loyalty of Istria’s visitors, and on the other hand, by the development of high quality services and facilities on the Istrian Peninsula.

By always following the trends in the travel market, as well as listening to the wishes of its visitors, Istria has developed a type of tourist infrastructure that, even in these difficult times caused by the global pandemic, can offer the necessary security and all the conditions required for a pleasant holiday.

An additional incentive in choosing a destination will be provided by the advertising momentum on online channels, which is scheduled to begin on June the 5th and will last for six weeks, intended primarily for visitors looking for an offer of camping and private accommodation.

Selected motifs, such as attractive Istrian panoramas, from the famous views of Rovinj and the picturesque outline of its old town, a romantic twilight over Porec to the nearby Brijuni islands and more will be used to lure German and Austrian tourists who are more than likely needing a getaway after the last period, to Istria.

Advertisements promoting Istria also contain a partner logo that officially connects Istria County with one of the world’s strongest brands – the football giant FC Bayern Munich. The agreement on this important strategic partnership with the tourist board was signed two years ago, on June the 4th, 2018.

In addition to the Tourist Board of Istria County, this advertising is financially supported by the Croatian Tourist Board and several leading hotel companies in Istria.

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