Istria County Using Foreign Journalists, Influencers and Bloggers to Attract Tourists

Daniela Rogulj

Romulic & Stojcic

Romulic & Stojcic

August 6, 2020 – The Istria County Tourist Board brought in several foreign journalists, influencers and bloggers to help promote the region during the coronavirus pandemic. 

Glas Istre writes that the tourism sector has found itself in big trouble and a rather tricky situation given the extraordinary circumstances due to COVID-19. Nevertheless, in the first half of 2020, the Istria County Tourist Board managed to animate several prominent foreign journalists, influencers and bloggers who visited Istria as part of individual and group trips and agent trips from various countries in cooperation with the Croatian Tourist Board and various partners, points out Denis Ivosevic, director of the Istria County Tourist Board.

“From the very beginning, the situation was very uncertain, and now, as the circumstances improve over time, the PR activities of the Istria County Tourist Board are intensifying. In cooperation with the PR partner for the German and Austrian market ART RedaktionsTeam, we organized the reception of journalist teams from several important German and Austrian media, including Fallstaff, “a la carte”, Kronen Zeitung, Freizeit & Kulinarik and many others. Through the Croatian National Tourist Board Representation in the United States, Istria was visited at the end of July by American agents, owners of boutique agencies specializing in luxury eno-gastronomic experiences,” says Ivosevic.

The Istria County Tourist Board, together with the tourist boards of Rovinj and Pula and the CNTB Representation in Paris, is preparing a large project for promotion on the French market in the coming period.

Namely, the region will be featured on the leading travel show in France “Echappées Belles” which provides excellent visibility. There are plans to record a new show about Croatia from August 10 to 23. The ninety-minute show will be aired in May 2021 on the national TV channel France 5 in a prime time slot. The show is watched by an average of more than a million viewers on French national television.

“In cooperation with the PR partner for the German and Austrian markets, a group of 12 very important Austrian and German journalists will come to Istria in September and the first half of October, accompanied by the owner of the ART RedaktionsTeam agency. We hope that the situation will continue to improve everywhere in the world and that the coming period will bring us at least a little relief and some new optimism. The investments we are investing in this year, which are investments in PR agencies, promotional campaigns, and in air transport, will have a direct effect on the next tourist year. This will be most visible in the partnership projects and the increase of airlines to Pula,” Ivosevic concluded.

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