As Morski writes, another extremely valuable bit of promotion for the Istrian peninsula has come in the form of the famous American publication, Forbes, dedicating a large write up to it.
Unless one has been living under a rock, it’s very well known that Forbes is one of the most influential media outlets in the entire world, and it has recently published a large report about the Istrian peninsula in its online edition under the title Gorgeous And Gourmet: Now Is The Time To Visit Istria.
Renowned journalist Ann Abel, the author of the Forbes reportage, invites travellers and adventurers to visit and experience everything that the truly stunning Istrian peninsula has to offer. Describing her experiences, she highlights the wide range of gastronomic and cultural offers that tourists can immerse themselves in, including historical facts and many traces of the past. She also highlights the picturesque hotels and traditional gastronomic destinations that travellers should visit when there.
”Over the past ten years, Forbes has quoted and written about the Istrian peninsula several times, but the most important step forward took place back in 2018, when Forbes declared Istria one of the eight most interesting destinations to visit. Since then, we’ve had regular publications like that, and this year alone, we had four publications with the most important investments and news for 2022, with the fact that this last one is definitely the crown of all of this year’s publications. Such a large and extensive reportage from such an influential media makes a significant difference. In addition, it was written by the extremely well-respected journalist Ann Abel, which further raises the reputation of Istria,” said the director of the Istria County Tourist Board, Denis Ivosevic.
The PR activities of the Istria County Tourist Board definitely prove to be perhaps the most important tool for communication and promotion of the Istrian peninsula and all its destinations.
Abel, who spent time in Istria at the end of June of this year, highlighted the experience related to truffle hunting as well as the delicacy itself as something special, concluding “it’s always truffle o’clock somewhere”. The author also provides a special review of Istrian cheese, Istrian extra virgin olive oil, specific local wines and the peninsula’s extremely valuable and varied gastronomic offer.
Leading the reader through Istria, Abel additionally highlights the beautiful Brijuni National Park, and the cities of Pula, Novigrad and Rovinj.
The Forbes portal otherwise enjoys an incredible 56.5 million unique views on a monthly basis, so the published report means exceptional advertising for the Istrian peninsula, all its destinations and for Croatia as a whole.
For more, make sure to check out our dedicated travel section.
