As Poslovni Dnevnik/Marija Crnjak writes, last week, Losinj hosted a project which showcased the modern simulation of sustainable travel. Six people of different professions, from several Mediterranean countries, had the task to try out and evaluate a carefully designed all-inclusive innovative eco trip called “Rhythm of the senses of the island of Losinj” in the protected area of Cres-Losinj.
This is the main activity of the Mediterranean project INTERREG DestiMED PLUS called “Ecotourism in Mediterranean destinations”, which, back at the end of 2019, included the Croatian Institute of Tourism. This Losinj sustainable tourism project has been being prepared for two years now and is taking place in parallel in Italy, Greece, Spain, France, Albania and of course Croatia, and the leading partner is the Italian region of Lazio. The International Association for Nature Conservation (IUCN) and WWF Mediterranean are also involved in the implementation of the project.
The subject of the project is the development of an innovative ecotourism package deal in each of the selected protected areas of project partners, which is created, tested, improved and then adapted to current market needs through the accurate measurement of the environmental sustainability footprint and all other sustainability indicators. The goal is to minimise the negative impacts of tourism on the environment, economy and community, by exact measurement, and not only by declarative, anticipated recommendations.
Specifically, the Losinj sustainable tourism project itinerary was made for smaller groups of 6 to 12 people and lasts for six days. Now, the testers, and in the future tourists, will be staying in family/private accommodation with eco references, and they’ll also make the most of the more sustainable transfers provided in the wider Losinj area.
The programme includes an hour of cooking in a family restaurant, a visit to a fragrant garden and a herbarium workshop with local herbs and a tasting room, a visit to the Apoxyomenos Museum as an aspect of local cultural value, kayaking and diving on the island of Orjula, enjoying a glass of local wine, being educated on sustainability at the Blue World Institute, cycling, and a promenade walk along the Path of Vitality and a picnic along the coast.
“The name of ”Rhythm of the senses of the island of Losinj” was created in the desire to introduce guests to the true island rhythm that Losinj breathes during the rest of the year, when it isn’t the peak of the tourist season in summer. The rhythm of the senses alludes to the sheer variety of activities Losinj boasts. With their arrival, tourists extend the season and participate in the conservation of this protected area through responsible behaviour and their consumption of arrangements whose negative impact on the environment and local population is minimised, and income is kept within the local economy of the resident population,” explained the Institute of Tourism.
The trip which the Losinj sustainable tourism project created was intended for the market of experienced, solvent, environmentally responsible and adventurous middle-aged, English and German-speaking travellers who enjoy a combination of outdoor activities and psychophysical rest, local gastronomy, culture, nature and tradition and interaction with locals through various creative workshops, experiences and visits.
These guests love and seek sustainable more remote, Mediterranean exotic destinations, they typically choose comfort over luxury, and put quality before the price of a tourist service or product. The itinerary of the ecotourism package includes a number of local service providers who have recognised the quality and long-term value of this project, which will be available on the tourism market in the future.
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