Ludbreg Tourism: Town to Become Cycling and Outdoor Activity Centre?

Lauren Simmonds

As Novac/Martina Hrupic writes on the 25th of September, 2020, Ludbreg is well known for being the centre of the world, but now it wants to become a centre for Croatian outdoor tourism. It presented this ambition at the recently held “Days of cycling tourism 2020.” Is Ludbreg tourism about to get a spring in its step?

It was at this event that six new bicycle paths in Ludbreg and its surroundings were presented, from the simple and shorter ones to the long, technically and physically demanding ones. In the foreseeable future, hiking trails, which will also be of different profiles, will be presented to the public, and then in the spring, canoeing and kayaking options in the Ludbreg area will also be a possibility.

The aforementioned conference dedicated to cycling tourism as a sustainable, increasingly popular and valuable branch of the tourism industry is a project launched by the Varazdin company Spot through its cycling tourism brand “Trail – Full Cycling Experience”, specialising in the development of innovative and sustainable tourism content.

The conference brought together representatives of institutions, ministries, tourist boards, agencies, providers of services and related products and experts in promotion, marketing and branding, as well as foreign entities that work to reveal Croatia to the European cycling market.

Ludbreg’s Mayor, Dubravko Bilic explained that cycling tourism is actually the backbone of the idea of ​​Ludbreg tourism in the sense of it becoming an outdoor destination. Cyclotourists, he claims, are excellent tourists, and cycling tourism is the fastest growing tourist branch.

”Days of cycling tourism are important not only for us but for all destinations. Cyclists, if they come from nearby areas, come by bike, but if they come from afar, they come by car, not by plane, so in that sense there isn’t much impact caused by this crisis, which is likely to happen in the future. These are people who like to get tired, but also to relax, we want to take a bite into that part of the tourist cake, and Cycling Days are an event that helped us go in that direction,” explained Bilic.

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