April 3, 2020 – Don’t travel now! Stay at home and see you soon!” says the Novalja Tourist Board in a new promotional video.
On Wednesday, Goran Rihelj of HRTurizam penned an article on how national tourist boards should communicate in this time of crisis.
“Now is the perfect time to plan, define new strategies, and prepare your marketing campaigns for the day after the coronavirus, to be ready and to start communicating and promoting immediately when the pandemic is over.
The fact is that everyone is online now, more than ever, and some in this situation see their opportunity to further position and expand their customer base. That is why now is the time to take advantage of all the benefits that the internet brings to us,” Rihelj wrote.
In any case, the worst is not to communicate, especially in a crisis.
So, when it comes to tourism, the narrative is that now is the perfect time to explore, discover and plan your future trip, that is, to create a kind of bucket list for when we’ve all said goodbye to the four walls of our self-isolation chambers.
The Portuguese Tourist Board, for example, has embarked on a “time to stop” campaign, followed by the hashtag #CantSkipHope. The whole campaign is accompanied by the main video with a phenomenal narrative.
The video was, of course, not planned, but made following this emergency. And this is cleverly emphasized in the introduction to the video itself, where the message is that the videos were recorded before the coronavirus and the narrator’s voice was recorded over a cellphone in his home isolation.
https://www.youtube.com/watch?v=v=70tcUNgd8IM
Using this train of thought, the Novalja Tourist Board posted a video with the message – ‘Don’t travel now! Stay at home and see you soon!’
Although it is not a top production, as in the case of VisitPortugal, we can certainly praise the Novalja Tourist Board’s prompt reaction, thought, and effort.
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