The tourist season is going well for Croatia in 2021, and if the crowded streets of coastal Croatia are not enough proof, the guest count of Pharos Bayhill Hotel in Hvar Town, one of Croatia’s top island destinations, says it all. Every room is filled as a fantastic season continues for one of the swankiest accommodations on the island.
Dating back to the 60s, Hvar’s Pharos Hotel, a member of the Sunčani Hvar hotel chain, received a makeover in 2016. As TCN reported on the opening party five years ago, not only did the event see Hvar’s VIP and locals attending the main event, but the hotel was already filled with guests who had started arriving two weeks before the official opening. And from the very start, it targeted young people.
After a decade of no investments, Pharos was the first hotel to stand out for Sunčani Hvar. From the start, its concept was adjusted to the younger crowd, those we’d now call millennials (both those who fit the group age-wise and for anyone who feels like one).
These adjustments to the younger market were casual, informal, and evident in every single detail – from the room design (with pop art comic strip decorations) to the uniforms and the attitudes of the employees.
The hotel’s target markets were the UK and US, and the effort was rewarded with success back in 2018 when the Times magazine praised Pharos for being affordable and it made it to the list of top 30 best holidays to be had in Croatia that year.
Still, one could say the price is a relative term.
Affordable for an average UK citizen, it may not really be the case for the same target groups from Croatia, Slovenia, Austria, and Germany. Pharos provides quality accommodation, but for people who don’t look for four or five stars hotels, but want a quality three-star accommodation. Of course you have to be ready to pay for it.
Inviting pool at Pharos © Pharos Hvar Bayhill Hotel
With a quality reputation building for Pharos, the dramatic plot twist in 2020 tourism required them to adapt the hotel to achieve the success it currently enjoys.
With a brief look around the terrace and lobby, one can see staff wearing masks and watching over the guests who, in return, can feel relaxed and safe and truly take a break from the virus. These adaptations aren’t evident only in Pharos which managed to keep its relaxed and casual atmosphere, but in the other members of the Sunčani Hvar hotel group as well, as modelled by the best standards from the world’s top hotel companies and chains.
New procedures and standards were defined in regards to COVID-19 itself. Every employee who enters the Sunčani Hvar system is either vaccinated or tested before entering, and special room cleaning procedures were introduced. Each room has a clean seal that guarantees that the room hygiene was checked and everything is good.
In addition, the unprecedented situation which dominated 2020 saw the hotel adapt in terms of pricing too and become more accessible to Croatian tourists. In 2021, the hotel also opened its doors a little further to being more family oriented, too.
As the summer season continues, every room is filled, and while that will depend on measures and other things, current announcements are good and could push Pharos as far as September.
Croatian epidemiological measures also suspend events and gatherings, and regular DJ nights that used to entertain the guests at Pharos are for the moment a nostalgic memory.
However, with the aforementioned changes, the terrace is still alive, with more ambient music and the intimate socialisation of guests at the other tables.
With DJ nights not being appropriate to the current situation, Pharos experience is now switched to the Mediterranian ambient, to the Mediterranian garden.
The offer of Pharos, which always attracted younger people, people hungry for adventure and recreation, also offers activities such as kayaking and surfing.
With sports and boat renting on offer, other activities Sunčani Hvar hotels offers include options known as ”Sun & Sea” (where you can visit and cruise the islands, explore caves, and more) and ”Dine & Wine” (which takes you on an impeccable journey of wine tasting accompanied by traditional Dalmatian Peka feasts), proving Hvar and its surroundings will never let you down when you want a holiday to remember.
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