European Travel Agencies to Promote Croatia in 2021 as “Preferred Destination”

Daniela Rogulj

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HRTurizam reports that the Croatian National Tourist Board and the European Association of Travel Agencies and Tour Operators (ECTAA) have signed an agreement by which Croatia will have the status of “Preferred Destination” in 2021, i.e., the “Selected Destinations” of the umbrella European Association of Travel Agencies and Tour Operators.

This agreement commits the two sides to active cooperation to return and strengthen tourism in Croatia in 2021. Thus, over the next 12 months, ECTAA will become a key international partner in promoting Croatian tourism and travel by strengthening the relationship of European travel agencies and tour operators with destination management organizations and other partners in Croatia.

I am glad that ECTAA and Croatia are partners again. Croatia was ECTAA’s favorite destination almost ten years ago, resulting in better and stronger ties between Croatian agents and our members. In the current difficult circumstances, we are convinced that this cooperation will facilitate new trips to Croatia,” said ECTAA President Pawel Niewiadomski. Recall, ECTAA brings together national associations of travel agencies and tour operators from 30 European countries, including 27 countries from the European Union, representing about 70 thousand travel agencies and tour operators in Europe, which provide consulting services, transport, accommodation, and other tourism services and activities. 

According to the CNTB, by the end of the year, numerous activities are planned to position Croatia as a safe and attractive destination, especially for digital nomads. A new safety label for all tourism service providers will soon be implemented in Croatia, which will work together with the existing health and safety protocols. A special webinar on the possibilities offered on the Croatian market will be organized. Its semi-annual ECTAA meeting will be held in Croatia this spring, so the national delegates of this association will get to know first-hand the security measures and Croatia’s tourist offer.

“We are proud that Croatia, after almost ten years, has been re-elected as the preferred destination of this important European association. This is a great program and an opportunity to present Croatia as a safe and attractive destination in front of as many as 70,000 travel agencies and tour operators across Europe. At a time when the tourism sector and travelers around the world eagerly await the return of travel, we will emphasize the safety and proximity of Croatia as a tourist destination, the richness of Croatian tourism, beautiful nature, unique heritage, and diverse gastronomy,” said director of the Croatian Tourist Board Kristjan Stanicic.

Recall that the president of the Association of Travel Agencies of the Croatian Chamber of Commerce, Boris Žgomba from Uniline, was re-elected last year as a member of the Executive Board of ECTAA.

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