The new video of the Rijeka Tourist Board, Croatian Tourist Board, and the commercial company Rijeka 2020 d.o.o., on the theme of the European Capital of Culture (EPK 2020), was created by renowned Croatian director Dalibor Matanić and production company Filmerija d.o.o. The video was promoted at the Art Cinema earlier this week, reports Fiuman.hr on March 25, 2019.
https://www.youtube.com/watch?v=v=BjZzIefYRc4
The Rijeka Tourist Board emphasizes that the video is filmed at many attractive locations in Rijeka and reflects the symbolism of the Port’s diversity, which Rijeka represents as the holder of the European Capital of Culture 2020 title. Director Matanić said that the video should send a message of optimism that drives us and hopes they have succeeded in that.
The director of Rijeka 2020, Emina Višnić, is also pleased and congratulated the production and creative team on the excellent film, saying that “it exactly hit what the European Capital of Culture is and the diversity of the Port.” She added that the film was brave, unusual and that it was obvious that it was done not only for the locals but for the European and international scene.
The new promotional video was filmed from a public invitation which sought creative agency services and video production, which was announced by the City of Rijeka, with the co-financing of the Croatian National Tourist Board (HTZ). The Director of HTZ, Kristjan Staničić, was thankful for the brilliant handiwork and believes that the promotional video has a high artistic value, and that it also exacerbates emotions, which is essential for marketing. Staničić added that HTZ, this year and next year, will allocate funds to promote the Rijeka project EPK 2020.
The Mayor of Rijeka, Vojko Obersnel, believes the film is exceptionally good and is typically Rijeka. He added that the film features everything that makes Rijeka what it is, from rain to the Rijeka rock scene, theatre, industrial heritage, various generations, and industrial plants.
The international premiere of the promotional video was held at the world’s largest travel fair, ITB Berlin, which lasted from March 6 to 10.
The video allegedly cost about 550,000 kuna.
To read more about travel in Croatia, follow TCN’s dedicated page.
