October 29, 2020 – Towns within the Rijeka Ring and Klana Municipality have joined forces to achieve better visibility and recognizability on the tourist market.
HRTurizam reports that signing the Local Tourist Board Association agreement, including the Rijeka Ring and the Municipality of Klana, was held in the Rijeka City Hall on Wednesday.
The agreement was signed by the Rijeka Tourist Board, Bakar Tourist Board, Kastav Tourist Board, Kraljevica Tourist Board, Čavle Tourist Board, Jelenje Tourist Board, Kostrena Tourist Board, Viškovo Tourist Board, and the Mayor of Klana.
This Tourist Board Agreement for Towns and Municipalities in the Rijeka Ring and the Klana Municipality regulates the manner of cooperation to jointly implement activities aimed at marketing for the Tourist Board Association of the Rijeka Ring and Klana Municipality.
Namely, in the Law on Tourist Boards and the Promotion of Croatian Tourism, which entered into force on January 1, 2020, tourist boards and local self-government units can join forces.
The Mayor of Rijeka, Vojko Obersnel, welcomes this initiative, which is, in fact, a continuation of the cooperation between cities and municipalities in the Rijeka ring.
“Through this joint action, we present ourselves as a unique tourist destination, rich in cultural and historical heritage. At the same time, such united tourist communities will be able to focus their resources on further raising the quality and connecting tourist products in the entire tourist destination,” said Obersnel.
Director of the Rijeka Tourist Board Petar Škarpa said that the Rijeka Ring Tourist Board and the Municipality of Klana had been actively cooperating since 2009. Numerous projects have already been implemented in that period, which has united and presented the Rijeka Ring tourist offer in the extremely demanding tourist market.
“A website has been created, a general prospectus that has been distributed to numerous fairs and presentations, various promotional and information materials, mobile applications, and several other materials. The Bike Rijeka project is especially noteworthy, for which we received special recognition from the UNWTO,” said Škrapa, emphasizing that the Agreement will further strengthen the cooperation of all tourist communities to strengthen the tourism sector, redefine joint activities, and with the synergy of all involved, implement all projects that await us in the “new normal.”
CNTB Director Kristjan Staničić emphasized that this cooperation will enable more efficient branding and positioning on the domestic and global tourist map.
“This will make it easier for you to develop your joint marketing plan, joint product development strategy, conduct joint education, represent common interests, but also make it easier to get money from the Funds for projects and programs of joint tourist boards,” said Staničić, referring to previous examples of similar associations on the island of Krk and Gorski Kotar.
Although it is only a project association, the Tourist Board Association of the Rijeka Ring and Klana Municipality will certainly achieve better visibility and recognizability of the destination on the tourist market.
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