The town of Kaštela is located by the Bay of Kaštela, consisting of seven villages: Kaštel Sućurac, Kaštel Gomilica, Kaštel Kambelovac, Kaštel Lukšić, Kaštel Stari, Kaštel Novi, Kaštel Štafilić, which used to be seven fortresses (which is exactly what the word Kaštela means).
Now, they’ve decided to tell the story of their town through an innovative project, including a children’s book, a website, an audio story and an illustrated map of the town, by a local artist called Nataša Jukić, and the main character of the entire project is Seagull Bepo, a friendly face who will tell you the story of Kaštela throughout the multimedia project.
The first part of the project was the children’s picture book called “Pearls sprinkled by the Sea” (Biseri posuti morem), bringing you the story of seven fortresses by the sea, written by Nataša Jukić and illustrated by Dona Tomić.
The picture book was translated into English, and understanding that this is a valuable tourist product that deserves to be expanded on has arisen. Local tales of the history of the town, tradition and culture are an integral party of the story. Actual locations (which you’re still able to visit, such as the fortresses of Kaštela), as well as traditional delicacies of the region, including Crljenak Kaštelanski (admittedly, not a kid-friendly attraction of Kaštela), the old olive tree and local legends are shown in the fairytale book.
Many individual apartment renters have already included the picture book as a part of their offer to their guests, and others should consider doing so as soon as possible. Tourists love being challenged to find out more about the destination of their holiday. That is consistently listed as one of the reasons for their return to the same destination.
Seagull Bepo will serve as your guide through the story, and also to show you some Bepo-friendly places – locations where you will be able to browse through the book and get to know Kaštela for free. This is an excellent foundation to create a unique brand of family-friendly accomodation, similar to the Kvarner Family brand. Will Kaštela take full advantage of it, hrturizam.hr asks?
