December 16, 2019 – Five Slavonian tourist boards have teamed up for the first time to promote the beauties and tourist offer of Slavonia.
HRTurizam writes that under the symbolic name “Divani”, a presentation of this unique region was held at Procaffe Cafe in the heart of Zagreb, with premium Slavonian wines and the finest dishes signed by the Danube hotel in Ilok, the first to boast a Michelin recommendation in that part of Croatia.
Martina Jakelic, director of the Virovitica-Podravina County Tourist Board, Maja Jakobovic Vukusic, director of the Pozega-Slavonia County Tourist Board, Ruzica Vidakovic, director of the Brod-Posavina County Tourist Board, Mislav Matisic, Assistant Director of the Osijek-Baranja County Tourist Board, and Rujana Busic Srpak, director of the Vukovar-Srijem Tourist Board, who is also the coordinator of the Slavonia Cluster, presented the tourist attractions of the easternmost Croatian region.
This is a strong and concrete step in promoting and presenting Slavonia as a Croatian tourist destination, pointed out Rujana Busic Srpak, and added:
“With the cooperation agreement in creating and promoting the Slavonia tourism brand, signed last year by all five county tourist boards, the Croatian National Tourist Board and the Ministry of Tourism, we have defined the frameworks and activities that we want to achieve our ultimate goal – product development and promotion as a generator for increasing tourism results. None of the signatories can achieve this goal alone, and therefore togetherness in readiness to accomplish all that Slavonia can do in tourism is a key success factor. We still have a lot to boast. As a new approach to promotion, the first step was to develop a strategic marketing plan for Slavonia tourism with a branding plan for 2019-2025, which will soon be adopted, the Slavonia brochure came out of the press this year, and joint appearances at fairs and special presentations have already yielded first results,” points out Rujana Busic Srpak.
Slavonia is a destination that has everything to offer 365 days a year, said Mislav Matisic, Assistant Director of the County of Osijek-Baranja Tourist Board, and added:
“One of the main motives for arrivals is gastronomy, and we also have the Kopacki rit and Papuk nature parks which are divine in every season. Slavonia offers the most beautiful blend of tradition and urban life, and all who come for the first time are delighted when they taste the colors and scents, experience the mighty Danube, but also the Sava and Drava, the vast vineyards, the Golden Valley, the Noble Route and discover that Slavonia is not just an endless plain. Just look at Pozeska gora, Psunj and Papuk, Erdut and Bansko Brdo. With us, you can ride a bicycle, quads, kayak, climb in adrenaline parks in Zlatna Gora and Papuk…” said Matic.
Although there is still a long way to go to define a well-rounded Slavonia tourism brand, this first historic step towards joint promotion and synergy should be commended.
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