Split: Breaking All of the Records for 2016

Split-Dalmatia County in September 2016 broke tourism records. In the first 9 months, there was an increase in the number of overnights and arrivals by 10%, with the highest score in Croatia achieved in nautical tourism, reported local tourism chiefs at a press conference at Hotel Park in Split on October 6, 2016.

With a total of 2.55 million tourist arrivals in the first 9 months of 2016, and 14.4 million overnight stays, Split-Dalmatia County recorded another excellent year in which tourism had a growth of 10%. Out of the 2.55 million tourist arrivals, 2.35 million (11% increase) were outside tourists, while 192,000 (6% increase) were domestic. For overnights, 13.57 out of 14.4 million were outside tourists, while 833,000 were domestic tourists.

 

Polish tourists took the cake this year, with 249,211 arrivals (up 13%), and 1,867,290 overnights (up 14%) from last year. Following Poland is Germany with 231,301 arrivals, and 1,716,251 overnights. Interestingly, the Czech Republic is in 3rd, with 217,421 arrivals (down 6%) and 1,669,708 overnights (down 4%). Slovakia is the other tourist group where arrivals were down from last year, with a 4% decrease in arrivals and a 3% decrease in overnights. Scandinavians and Great Britain show a very large increase in numbers, with Scandinavia increasing 39% in overnights, and Great Britain increasing 29% in overnights this year.

 

“Western markets are coming in large numbers, especially Great Britain and Scandinavia, and therefore we will certainly have a better post-season as evidenced by September. Results for September are such that we have 13% more overnight stays, and in October we expect a great result,” says Joško Stella, director of the Tourist Board of Split-Dalmatia County at a press conference held at Hotel Park.

 

The most popular destination in the county is Split, with 509,189 arrivals (up 26%) and 1,585,438 overnights (up 31%).

 

“So much growth was achieved primarily through the efforts of all who work in tourism, but also our citizens who were great hosts. It is partly due to the large capacity to grow this year. Split now has 23,759 registered tourist beds, of which 16,171 are in family accommodations which made up almost 60% of the total tourist traffic, while only 20% of this year’s overnight stays were in city hotels. According to nationality, Split has been visited the most by visitors from the UK, USA, Germany and Australia,” said Alijana Vukšić, Director of the Tourist Board of Split.

 

Otherwise, the second largest number of overnight stays for this year is Makarska with 1,299,452 overnight stays, Baska Voda with 1,038,694 million overnight stays, followed by Omiš, Seget, Hvar, and so on.

 

Excellent tourist results contributed significantly to the tourist traffic in September, where in Split the September growth amounted to as much as 32% more overnight stays than last year.

 

Split was also a winner in the nautical tourism sector this year. Joško Stella states that, “Croatia’s total marina had 2,845,000 overnight stays, and in Split 1,374,000, which means that almost half of the overnights in the marina took place in Split-Dalmatia County. When we totaled, Istria, Sibenik-Knin and Zadar County all together, there are fewer nights in nautical tourism.”

 

To conclude, the entire Split-Dalmatia County showed excellent results this season. Because the county is especially strong in the marina, the Tourist Board would like to maintain this result by investing in products that will develop for both the post-season and pre-season, such as cycling, active holidays, gastronomy, and cultural tourism.

 

“This is the best season so far and we presented responsibility for the development of tourism in the future,” claims Stella, and emphasizes that a record season is a result of major efforts that have been invested by all tourist operators in the area of ​​this county.

 

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