May 26, 2020 – The Split-Dalmatia County Tourist Board is targeting the biggest European markets with a new promotional video showing the beauties of Central Dalmatia.
A press release from the Split-Dalmatia County Tourist Board reads that the most prominent part of the promotional campaign is the new video that was launched a few days ago, which is aimed at targeted European markets. It is also a marketing step at the time of opening borders and aims to establish tourist traffic in these areas.
“Central Dalmatia and all its treasures, the beauties of lakes, rivers, seas, beaches, bays, towns, and islands are ready for their dear guests. They are safe, preserved, and corona-free, full of hidden beauties, and always ready for their dear friends and guests. She is a treasure trove of feelings and a set of memories for those who have already met her in their gatherings. It is a dream that awaits all those who will meet her for the first time. There she is, ready to socialize again, with an invitation for all who want to taste the holiday, which will never leave their heads and hearts. And that is why she invites all those after a true adventure on the journey of a lifetime, to get to know it as the most special, most diverse car destination. Which at every new corner, behind every bend of the road, after exiting every tunnel, gives the most beautiful postcard.
The Split-Dalmatia County Tourist Board has launched promotional campaigns aimed at the markets of Germany, Poland, Slovakia, the Czech Republic, Slovenia, Bosnia and Herzegovina and Austria. And this time, it turns to all people ready to step into the new platform of the tourist offer. Those who will give them a rest that they will never forget even in this post-corona time. It gives them a chance to get to know the specialties of Central Dalmatia as a car destination, which offers a variety of specifics. Because Central Dalmatia is more than a tourist destination, it is a feeling of 100% freedom, at the same time, the most beautiful harmony. It is an area where every friend and guest can feel all the treasures gathered in one place,” the Tourist Board adds.
“We are carefully monitoring the situation in the main markets of Central Dalmatia, just like hoteliers, caterers, tourist camps, owners of family accommodation and nautical, waiting for an agreement between the epidemiological and tourist professions which should enable human health protection and realizing the summer part of this tourist year. But in the meantime, despite the modest funds available to the County Tourist Board in these circumstances, we have prepared promotional campaigns aimed at our traditional markets of Germany, Poland, Slovakia, the Czech Republic, Slovenia, Bosnia and Herzegovina and Austria. Through them, we will further promote Central Dalmatia as a car-destination. The most prominent part of the promotional campaign is the new video that was launched a few days ago, which is aimed at targeted European markets and is a marketing step at the time of opening borders and establishing tourist traffic in these areas,” says Joško Stella, director of the Split-Dalmatia County Tourist Board.
“Because with this way of getting to know her, every new and old guest in Central Dalmatia has the opportunity to get to know the connection between history and the present, gastronomy and adrenaline, fun and relaxation. Through car tours, they will touch UNESCO cities, Trogir and Split, drink coffee in the square of Emperor Diocletian, enjoy the healthiest, Mediterranean food in the world, watch kitesurfers on the city beaches. They will rise in Zagorje, taste grilled trout from the river, and taste top-quality homemade wine from carefully guarded vineyards. They will head south, to the famous beach in Bol, to Zlatni rat, and see with their own eyes a unique world phenomenon that shifts as the wind blows. They will swim in the crystal clear coves, enjoy the sea never more transparent, never softer, and then they will return to the coast again. And soar into the hills of Omis, to enjoy the lookout from the palm of your hand, and in its center, enjoy the city where the famous Omis Pirates guarded their honor and freedom.
There they will walk through the cobbled streets, then head in the direction of the Makarska Riviera, driving to choose which beach to go to. And they will feel something that will never leave their minds again, the warmth of the soul and people, the feeling of unique fun, and a memory that will stay in the soul forever. Because when Central Dalmatia invites you as a guest, everyone who responds will begin breathing with full lungs. Come to Central Dalmatia to taste happiness,” the Split-Dalmatia Tourist Board concludes.
You can visit the Tourist Board website here.
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