As reported by Turističke Priče, Croatia has been recognized by the Traveling Scope magazine as the most attractive destination in China, raising its status in that market and promoting the arrival of Chinese tourists in the coming seasons. The award was presented by Sunny Zhang, general manager of the magazine, and Lily Liang, producer and deputy editor-in-chief of this popular magazine, which is published in a monthly circulation of 700,000 copies.
Franka Gulin, director of the Croatian Tourism Board office in China, received the award. Photo: Croatia National Tourist Board
Winning the Stars Awards could provide Croatia with additional visibility in the large Chinese market, expects Franka Gulin, director of the Croatia National Tourist Board office in China, and so it was in 2019 when the same magazine awarded our country the award for the destination with the best cultural and historical heritage.
China is a large and demanding market, especially in the circumstances of the pandemic that has significantly slowed tourist flows between China and Europe in general, but according to the expectations of the director of the Croatian Tourist Board Kristjan Stanicic, in the future, our country is expected to be one of the Chinese travel destinations. Optimism is given by the feedback from partners and numerous awards and recognitions that Croatia has won in China.
The award was given by Traveling Scope magazine. Photo: Croatia National Tourist Board
Let’s add that Traveling Scope magazine has been published since 1980, and it is the first Chinese magazine dedicated exclusively to tourism and travel. In addition to print editions, the magazine is also available on digital channels where they achieve multimillion-dollar coverage.
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