Despite the dark cloud that reigned this winter, Opatija, with its attractive Advent program, still managed to shine as a beacon of hope. This December, the city was brighter than ever before, lit with more than 20 kilometers of lamps, over 10,000 decorations, and dozens of large decorations.
The story of the “Christmas miracle” in the cradle of Croatian tourism attracted many Opatija residents and visitors. As Opatija Tourist Board reports, in December 2020, Opatija was the best destination in Kvarner and the fourth in Croatia in terms of the overall number of overnight stays. Opatija is in second place in Croatia, right after the Croatian capital when it comes to overnight hotel stays.
Source: Visit Opatija
The magic of the most beautiful and breathtaking Advent by the sea was recorded in thousands of photos and videos, with shots of romantic evening walks, friendly gatherings, and family happiness, which passed all over Croatia and the world.
However, in addition to the city guests, Opatija Advent’s magical beauty was experienced by many “virtual” visitors. Namely, many digital attractions such as virtual walks, music cards, videos, and photos, made Opatija’s Advent even more attractive, measuring hundreds of thousands of reviews.
Such a campaign attracted the interest of both Croatian and foreign media. It resulted in numerous publications, especially on the Italian, Austrian, Hungarian and Slovenian markets, with a total reach of several million people. Croatian media also accompanied Opatija’s “Christmas fairy tale” with hymns, declaring it the most beautiful Advent in Croatia.
Source: Visit Opatija
“This year, we confirmed that Advent in Opatija is one of the most important winter events in Croatia. The most beautiful Advent by the sea is the foundation on which we build the future of Opatija as a popular winter destination, which is in line with its tourist tradition. The city is becoming one of the most important Advent destinations in this part of Europe,” said Suzi Petričić, director of the Opatija Tourist Board, the creator of Opatija’s Advent attire.
Advent in Opatija is slowly coming to an end, and those who want to take the last opportunity to feel the magic of the most beautiful Advent by the sea can visit it until Sunday, January 17th. This year’s edition of Advent in Opatija was recognized as a thread of optimism in these difficult circumstances and won countless hearts.
The most beautiful Advent by the sea / Source: Visit Opatija
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