Valamar Moves Forward with Largest Project in Croatian Tourism

Daniela Rogulj

September 24, 2019 – Valamar Riviera is launching an investment of 790 million kuna in the Pinia Hotel in Porec this October.

Novi List writes that the largest hotel company in Croatia, Valamar Riviera, is launching an investment of 790 million kuna in the Pinia Hotel in Porec in October, as well as the completion of beaches and promenades with numerous facilities, and plans to complete it for the 2021 season, the company said on Tuesday. 

Valamar Riviera presented this investment at the Istrian Chamber in Porec on Tuesday, while also showing a model to citizens. As they point out, it is the largest project in Croatian tourism, which will engage several local businesses and craftspeople in the next year and a half.

The future Pinea Hotel will be a year-round, luxury five-star hotel, with 514 accommodation units, and will have the largest hotel ‘event’ center in Istria, with a congress capacity of 1,200 guests. The plan is also to create 500 full-time jobs, bring guests with higher spending power, increase consumption, extend the season, and improve the quality of beaches and promenades in the area for citizens and tourists.

“With this investment, Valamar continues with the strategy of raising the quality of its portfolio and services towards high value-added tourism. The new Pical zone is transforming Porec tourism into a higher quality one, which will ensure year-round tourism and significantly increase the tourist value of the destination. By investing in the Pical zone, beaches, promenades, and a recreational zone will be arranged and an indoor swimming pool will be built for citizens and guests of the city in accordance with Valamar’s mission to develop tourism in a socially responsible and sustainable way,” said Valamar CEO Zeljko Kukurin.

The mayor of Porec, Loris Persuric, believes that this investment will stimulate a stronger development of the local economy.

Valamar also pointed out that, with the investments already made in the previous period, they plan to invest a total of 1.5 billion kuna in the Pical zone, which, in their estimation, will create one of the most attractive tourist zones in Croatia. In addition to the Pinia Hotel, this includes the Valamar Collection Marea Suites facilities opened this year, the Valamar Parentino Hotel (ex Zagreb), which will expand and further enrich the facilities for the 2020 season, as well as the existing accommodation of the Valamar Pinia Hotel.

They also announced the expansion of gourmet offerings with a variety of restaurants and bars, adding that the beaches, promenades, sports and recreational facilities in the Pical zone will see new trees, vegetation, and ornamental plants.

As part of the comprehensive landscaping of the new Pical Zone, along with the 20,000 square meters of beaches and promenades by the sea, will be a four-kilometer recreational trail, an indoor sports pool with five swimming lanes and an outdoor 50-meter tide pool, which is expected to stimulate the further development of water sports and the general development of sports in Porec. 

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