March 9, 2020 – Ploce, Vrgorac, and Pojezerje have joined forces to develop cycling tourism in the karst Vrgorac Field.
HRTurizam reports that the agreement between the City of Vrgorac, the City of Ploce and the Municipality of Pojezerje initiated a joint project to develop the Vrgorsko Polje (Vrgorac Field) site into a sustainable micro-cycling tourism destination called ‘Polje Jezero’.
Tourism valorisation of this valuable agricultural area is possible only through sustainable forms of tourism, and cycling tourism is one of the most viable segments of the tourism industry, as cycling tourists are looking for preserved spaces and authentic local cultures such as Polje Jezero, whose development is particularly suited to create added value to rural areas.
The landscape and climatological features of the Polje Jezero locality are especially suitable for the development of trekking and gravel cycling. The area is extremely convenient as a destination agency for cycling tourism or as one of the destinations for cycling tourists from other nearby destinations (Makarska Riviera, Inland Dalmatia, and the Neretva Valley).
The project will result in designing, tracing and marking trekking (gravel) cycling tourism routes on existing local roads and unclassified macadam roads of theVrgorac Field, as well as branding the Polje Jezero cycling tourism offer and creating a marketing and promotion plan, and developing services and an accompanying offer for the needs of cycling tourists.
Due to the fact that cycling tourists use the local trade and catering offer to a greater extent than other tourists, they often travel in groups or entire families, and the cultural and natural attractions and thematic manifestations that the destination has at their disposal are important, this joint project of three neighboring local self-government units is a logical reflex to the demands and needs of the tourism branding of the area.
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