After the World Cup in Russia, even more tourists to visit Croatia?
There is little doubt that more articles on Croatia will be published on the internet today than ever before. This has been confirmed by Tomislav Grubišić, the owner of Mediatoolkit, a marketing company from Zagreb which has developed the software which tracks the popularity of selected terms on the internet, reports Index.hr on July 12, 2018.
After Croatia’s previous World Cup game against Russia, there were 20,000 posts about Croatia just in the first 30 minutes after the match ended. The Mediatoolkit boss says that, after last evening’s victory against England, there were nearly 300,000 mentions.
In addition, #Croatia was trending last night on Twitter and, according to the latest information, it seems there has been an enormous spike in interest in the pages of the Croatian National Tourist Board. It is evident that the victory of Croatia against England has prompted people around the world to look for info on Croatia.
The Croatian National Tourist Board (HTZ) reported that the number of visits to its webpage was 250 percent higher than on the same day last year. “Croatia’s win, which has brought us a place in the World Cup finals, is a historic achievement which has put our country in the focus of the global community, which is a great opportunity for further promotional activities. We have created a shortened version of our promotional video Ambassadors of Croatian Tourism, using just the shots with Croatian footballers. The video has received fantastic reactions, both during and after the match against England. The positive promotional effects are also visible on the HTZ webpage, where we have recorded an increase in the number of visitors of 250% compared to the same period last year. Most visitors to the website are coming from Italy, the United States, Russia, India, Germany, Great Britain, France, Poland and the Netherlands,” said HTZ director Kristjan Staničić.
The HTZ also announced that they implemented a mini promotional campaign on their YouTube channel last night, using geo-location services and focusing on the stadium in Moscow. “The shortened version of the promotional video was viewed over 250,000 times, and after the Croatian victory, the ‘view rate’ for the video grew by 161%. The campaign was also launched on Facebook, with the focus on the stadium where the game was played, and the promotional video has reached 74,000 views,” the HTZ reported.
“Promotional activities were also run on social networks Instagram and Twitter, where the HTZ has been covering all the Croatian matches so far, establishing two-way communication with many fans around the world. The posts on social networks have received a lot of comments, shares, and likes. For example, we had over two million impressions on Twitter, and through this social network over a thousand congratulations and messages of support have been received. Fantastic results have also been recorded by the global HTZ page on Facebook, whose posts were seen by millions of people,” added the HTZ.
We can also imagine what will happen on Sunday.
Translated from Index.hr.
