November 25, 2020 – Following the recommendations and decisions of the authorities, Zagreb Advent 2020, under the slogan “Advent in Zagreb, feel the light” will be held in a slightly different capacity, from November 28, when the first Advent candle will be lit, until January 1, 2021.
HRTurizam reports that special emphasis this year has been placed on cultural events, and during Advent, there will be nine different music festivals with a total of 95 concerts.
There are three novelties this year: Zagreb nativity scene, Light of Advent, and an interactive augmented reality exhibition Virtual Christmas Windows.
“Every year we try to enrich our Advent with novelties and we have decided that this year, which is extraordinary by all parameters, will not be an exception. So we prepared the Light of Advent project where we, with 10 institutions in the Upper Town, will decorate their windows in the holiday spirit, and we invite tenants and everyone else to become part of this initiative. Namely, with this project we want to begin a warm story, bring positive emotions, create a sense of community and, ultimately, encourage our fellow citizens to get involved and thus give their contribution to Advent.
Another novelty is the Zagreb Nativity Scene, more precisely the online exhibition of photographs of Christmas nativity scenes taken from 2007 to 2020, and there is also an interactive augmented reality exhibition Virtual Christmas Windows. This exhibition will bring a touch of Christmas atmosphere using animated motifs of this year’s Advent in Zagreb, and will be set in 20 locations in the city in parks, squares, and large open spaces,” said Martina Bienenfeld, Zagreb Tourist Board Director.
Virtual Christmas windows
The traditional story of Advent will be connected with modern technologies, and Advent visitors will be directed to about 20 locations in the wider area of the city (squares and parks). Following the recommendations of the CNIPH, visitors will be able to see the animated content by using the Equinox XR application through their mobile phones.
Light of Advent
Light of Advent is a project by which the Zagreb Tourist Board wants to encourage certain cultural institutions in the Upper Town to decorate their windows in the holiday spirit.
“Because of the pandemic, as well as the earthquake, 2020 was and still is challenging, and with this project, we want to begin a warm story, encourage positive emotions, create a sense of community and, ultimately, encourage local people to get involved and contribute to Advent,” said the Zagreb Tourist Board and added that they invited cultural institutions to join and decorate windows with Christmas decorations and positive messages from November 28 to December 31, 2020, as an incentive to others.
The Zagreb Tourist Board and its partners will arrange three locations in the Lower Town (King Tomislav Square, Zrinjevac Park, Trg Republike Hrvatske), four in the Upper Town (Gradec plateau, Bele IV Park and Strossmayer promenade east and west), and they will decorate, with the Zrinjevac branch, an Advent wreath around Manduševac and Christmas pines on St. Mark’s Square and Ban Jelačić Square.
“We invite everyone to responsibly enjoy Advent this year, following all measures and recommendations of the authorities, and for those who cannot be with us, we have provided online broadcasts on our social networks,” concluded the Tourist Board.
As previously announced, this year, due to the epidemiological situation, there will be no Ice Park on Tomislavac.
News, service information, as well as details of individual programs, are available on the Advent website in Zagreb: www.adventzagreb.hr, and there is also an Advent offer of Zagreb hotels that offer special holiday benefits to all guests and visitors.