Holidays Have Never Been Closer: Zagreb County Tempts Domestic Tourists in New Campaign

Daniela Rogulj



June 28, 2020 – With an exciting new campaign, Zagreb County wants to position itself as the destination for domestic tourists in continental Croatia. 

“A Holiday Has Never Been Closer!” is the new slogan of the promotional campaign of the Zagreb County Tourist Board focused on domestic guests, which lasts until August 1, reports HRTurizam. The focus of the campaign is on accommodation facilities, namely holiday homes with swimming pools, eno-gastro tourist facilities and attractions in Zagreb County.

The campaign lasts from June 26 to August 1, 2020, and was launched to encourage the inhabitants of Croatia to explore continental destinations in Zagreb County in the coming period after a long period of isolation.

“An important part of the campaign is accommodation facilities, rural refuges and a top eno-gastronomic offer, and through these facilities, we see an opportunity to position our county as an ideal weekend destination primarily for residents of the capital, but also for all those who truly enjoy peace and beauty without mass tourism. The Green Zagreb Ring offers a lot of quality content – half an hour from the center of Zagreb, so it is a great opportunity to escape from stress and city crowds,” says Ivana Alilović, director of the Zagreb County Tourist Board.

The campaign places additional emphasis on connecting wine roads, local food producers, attractions in the area that enable an authentic, safe and sustainable stay for all guests.

“The rich tourist offer of our county is the result of intensive cooperation between producers and those who offer guests finished products. The emphasis is on multisectoral connections, and in addition to the promotion of wine roads, quality local products of our family farms, as well as rural refuges, we want to show how it is possible to create a value chain in these challenging times,” concludes Alilović.

A special platform and an interesting collaboration with Designer Outlet Croatia

In fact, this is the culmination of the campaign, which began with a wine video postcard #NazdraviZaBoljeSutra (Cheers to a better tomorrow) in which several winemakers from the area of ​​Plešivica, Zelina and Moslavina wine roads were presented.

For the needs of the project, a special web portal was launched – in which the entire offer is completed and all information about all partners is available.

The campaign promotes a sustainable and safe stay, but at the same time, quality experience in a sustainable destination.

Particularly interesting is the part of the campaign where each visitor, when booking one of the 30 rural holiday homes in the first weekend of July (smart connection with accommodation), receives a coupon for 350 kuna to use at Designer Outlet Croatia.

With online and offline promotion, special web platforms, various articles and visuals, and cooperation with Designer Outlet Croatia, which generates a large daily frequency of visitors, but also through the coupon gives an additional motive for positioning potential domestic tourists, primarily from Zagreb.

The green Zagreb ring is certainly ideal as an escape from the city crowds and stress, which offers a lot of quality content, all half an hour from the center of the Croatian capital.

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