August the 21st, 2026 – Victoria’s Secret, a massive brand loved by women all around the world is set to open its doors in Croatia, more specifically in Zagreb.
Poslovni reports that Alshaya plans to open its first store in Croatia in the fourth quarter of 2026. The opening of the store represents expansion into Central and Eastern Europe, where the Alshaya Group already operates several brands in the Czech Republic, Poland and Romania.
The Alshaya Group, one of the world’s leading operators of brand franchises, today announced its entry into Croatia, which will become the Group’s 21st market, marking another important milestone in Alshaya’s continuous growth. Alshaya plans to open its first store in Croatia in the fourth quarter of 2026, debuting with Victoria’s Secret at Arena Centre (Centar) in Zagreb. The opening builds on the growing eCommerce business that Alshaya already runs for the brand in Croatia. Alshaya first introduced Victoria’s Secret in the MENA region in 2010 and over the past 16 years has expanded its long-standing partnership with the brand to 11 markets.
The opening will bring the Victoria’s Secret in-store experience to customers in Croatia, complementing the brand’s existing online presence in the market and offering customers greater choice and access to the brand.
The Alshaya Group offers an unparalleled selection of more than 50 favourite international brands to customers across the Middle East and North Africa (MENA), Turkey and Europe, with over 3,500 stores, cafés, restaurants and leisure destinations. Today’s announcement marks entry into the fourth market in Central and Eastern Europe (CEE), where it already operates Victoria’s Secret and Bath & Body Works stores in the Czech Republic, Poland and Romania.
John Hadden, CEO of the Alshaya Group, said: “We’re very excited to announce the start of our journey in Croatia and look forward to opening our first store with Victoria’s Secret. We know that customers in Croatia are excited about the brand following the recent launch of our Victoria’s Secret online store, and we hope to bring many more of our brands to the country in the coming years.”
Back in April this year, the Alshaya Group announced that it had taken over the licensed Starbucks business for Greece and Cyprus, becoming the new exclusive owner and operator of the business, and in July the company opened the first Starbucks cafe in Georgia.
Alshaya Group is otherwise a dynamic family-owned company founded in Kuwait back in 1890.
With consistent growth and innovation, the company is one of the world’s leading operators of brand franchises, offering customers an unparalleled selection of more than 50 favourite international brands. The Alshaya Group portfolio spans the Middle East and North Africa (MENA), Turkey and Europe, with over 3,500 stores, cafés, restaurants and leisure destinations, major logistics and food production facilities, as well as more than 125 online and digital businesses, including one of the region’s largest retail loyalty programmes, Aura. Operating across multiple sectors including fashion, food, health and beauty, pharmacy, and hospitality and entertainment, more than 50,000 Alshaya employees are united by a commitment to delivering authentic excellence in customer service and brand experiences.
From leading stores and restaurants in prestigious shopping centres to local cafes, drive-thrus and online sales, Alshaya Group brings customers the experiences they want with the brands they love, in the ways they choose – including Starbucks, American Eagle, Foot Locker, Victoria’s Secret, H&M, Bath & Body Works, Charlotte Tilbury, Raising Cane’s, Shake Shack, Chipotle, Primark and Ulta Beauty.
