The Mirror and CNN Shine Spotlight on Zagreb Advent 2022

Lauren Simmonds

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As Poslovni Dnevnik writes, after CNN included Zagreb Advent 2022 on the list of the best Christmas markets for this year, the British Mirror has also been writing about Zagreb Advent 2022 and the most magical time of the year here in the Croatian capital city. According to the conducted research, Zagreb took an incredibly impressive second place as the city with the best value for money to visit this December, and that news was also reported by the some of the other most popular British media: The Daily Mail, The Telegraph, The Independent, and several others.

The list also included the stunning Latvian capital city of Riga, which took first place, followed by Krakow, Stockholm and Vienna, not to mention the likes of Budapest, Prague, Berlin, Lille, Tallinn and Copenhagen.

“As the article itself says – Zagreb’s Advent has recently established itself among the best in Europe, so we’re particularly happy with promotions and publications like this, as they further position our city on the European map of Christmas markets. I’d also like to point out that the news about Zagreb Advent 2022 was also conveyed by the World Tourism Organisation (UNWTO) in its monthly newsletter.

Just by checking the booking.com platform, we can see that the capacity occupancy in Zagreb for the first weekend of Zagreb Advent 2022 already stands at more than 82 percent, so I expect that this year, after two pandemic-dominated years, will once again show that this is one of the most important events for Zagreb and Croatian tourism. I’d like to note that the Tourist Board of the City of Zagreb started with international offline and online promotion via Google, social media, native articles as well as mobile advertising in Europe, the USA and Canada, spanning a total of 21 markets. We’re especially promoting Zagreb Advent 2022 on Expedia on the US market, as well as on the Smithsonian portal as part of a multi-month destination campaign. Likewise, we achieved our traditional promotional cooperation with Croatia Airlines, Turkish Airlines and HZPP, with whom we secured special ticket prices for people visiting Zagreb Advent,” stated Martina Bienenfeld, the director of the Tourist Board of the City of Zagreb.

The opening of Advent Zagreb 2022 is scheduled for Saturday, November the 26th, when the first Advent candle will be lit on Ban Jelacic Square at 17:00.

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