As Poslovni Dnevnik/Lucija Spiljak writes, Hack3r craft beer is a new drink designed and marketed by the IT company Combis and the Varionica craft beer company. Hack3r is part of the #GetInvolved initiative, and is also the new star of the 30SEC cyber security campaign that the company has been working on for several months in an attempt to warn and educate the public about the varying and very real online threats.
“Hack3r has two editions – white hat and black hat and we hope that the terminology will catch the public’s eye, that it will intrigue people and that they will understand that internet security takes place through the competition of ”white” and ”black” hats, a term which refers to good and bad hackers,” explained the director of Combis, Goran Car.
One of the co-founders of Varionica, Davor Simicic, explained that the cooperation with Combis which resulted in Hack3r was due to the desire to create an innovative beer with an exclusive signature.
“The development of the beer was free of limiting factors like price or raw material, which created a fantastic brewing experience. We were guided by creating a new and different craft, and I’m especially proud of the white hat edition which provides an intriguing experience and the name for it is absolutely spot on,” said Simicic, adding that the Hack3r pale/blonde beer follows the style of American IPA. To briefly recall, back in May, Varionica’s products were declared the best in all of Europe at the European Beer Challenge in London, a prestigious competition and evaluation of beer which is known throughout the continent.
As the creators of Hack3r beer say, this is a creative fruity bomb with a synergy of pineapple and coconut, and it has been available for order on the Varionica website from July the 9th. The production of their dark ale is also now finished, followed by bottling and distribution in September.
Car pointed out that the launch will be accompanied by a new security education, which hammers home the message to people to always make sure that they are safe online.
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