October 7, 2021 – In the famous shopping street Kurfürstendamm in Berlin, along with the world’s largest brands, a movo pop-up store was opened. Thus, movo became the first Croatian furniture brand with this format of store in Germany.
movo mobile work units of the domestic company Sobočan, in just one year have been recognized on the market as an excellent solution for all needs of a functional and optimal workspace and awarded with the most important international awards for design and innovation; German Innovation Award winner 2021, Iconic Awards- Innovative interior 2021 and BIGSEE Wood design award 2021.
In the movo pop up store in Berlin, until October 30, customers will have the opportunity to see and experience movo models; THE GENIUS, THE REVISIONARY, THE FREE SPIRIT, THE STAR, THE STARLIGHT and THE PERFORMER. Each of them is located in an attractive and modern decorated store area where a seven-meter long LED screen stands out.
Sobočan says: “Our movo is a product with great export potential, which is important not only for Sobočan, but also for the Croatian economy as a whole. This is confirmed by the great interest of the market and movo is increasingly recognized as an attractive and functional piece of furniture that everyone wants to have in their home or work space. We are proud to be the first Croatian furniture brand with a pop-up store outside Croatia and we believe that our appearance on the German market will bring us new opportunities.”
For more news and features on Croatian businesses here and internationally, follow the dedicated TCN Made in Croatia section.