December the 12th, 2024 – The Croatian Tourist Board (HTZ) has adopted its plan and realistically expects 55.3 million euros in revenue in 2025.
As Morski writes, the Tourist Council of the Croatian Tourist Board has now adopted an annual work programme for 2025. The plan, adopted on Monday, foresees 55.3 million euros in revenue. The government has also given its support for the implementation of the concept of sustainable Croatian tourism.
In accordance with the new Croatian Tourist Board programme for 2025, income from special funds is included.
The Croatian Tourist Board has stated that when implementing promotional activities, special attention will be paid to the criteria that guests pay the most attention to according to the latest research. These points are typically the safety of a given destination, the climate, price competitiveness and the hospitality provided by the hosts.
Among the activities that will be implemented as part of the Croatian Tourist Board 2025 plan are the priority initiatives of the Strategic Marketing and Operational Plan until 2027. That means that the main focus will be on 11 out of 23 initiatives, including innovative value design programmes that will focus on the premium segment of the offer, as well as on lesser-known destinations. Work will also be carried out to further promote the tourist offer in the pre- and post-season and to improve overall air connectivity.
The implementation of new communication tools is also planned as part of the new umbrella communication concept.
As HRT reported, the progress of the tourism development management reform was also discussed. The Tourist Council gave its full support to the reforms and all the efforts that the government is investing in the development of sustainable tourism in order to ensure its success and competitiveness in the future.
“The total planned income of the Croatian Tourist Board for 2025 is 1.1 percent higher than this year’s. In the work programme for next year, we’ve also individually determined all the planned tasks and the necessary financial resources for their implementation,” explained director Kristijan Staničić.
He added that when planning and defining next year’s goals, current market trends were taken into account, according to which the most important motives for travel will be tourism products such as culture and heritage, city breaks and spending time in nature.
He emphasised that the key strategic goals of the Croatian Tourist Board for 2025 include repositioning the Croatian brand, a more even distribution of tourist traffic throughout the year, the territorial dispersion of traffic, and increasing spending per tourist.
Tourism Minister Tonči Glavina appealed for prices to be more realistic and to follow the quality of service, because, as he said; any price increase that isn’t justified will simply be punished by the market.
“Croatia’s competing countries have already fully recovered this year. We need to be aware that many of Croatia’s source markets are currently in a challenging economic situation, and pricing will be more important than ever when people come to choose their destination,” Glavina concluded.
