July the 25th, 2026 – Robots are stepping in to ease some of the pressure of the busy summer season as the Croatian tourism industry continues to face shortages.
As Croatia’s tourism sector prepares for another busy season while continuing to struggle with labour shortages, a growing number of hotels and restaurants are turning to robotics to help ease the pressure. Poslovni reports that far from replacing any employees, the new technology is being used to take over some of the most physically demanding and repetitive tasks.
One of the biggest challenges facing the hospitality industry is finding enough workers to meet peak summer demand. With thousands of seasonal positions still difficult to fill each year, businesses are increasingly looking for technological solutions that allow existing staff to focus on customer service while machines handle heavy lifting behind the scenes.
Among the latest innovations are autonomous service robots capable of transporting food, clearing used dishes and moving heavy loads between kitchens and dining areas. By taking over these repetitive tasks, the robots reduce the physical strain on employees and improve efficiency during the busiest shifts.
Industry representatives stress that the technology is not intended to replace human workers. Instead, it is designed to support staff, particularly at a time when experienced hospitality workers remain in short supply. Employees can spend more time interacting with guests while robots assist with logistics and routine operations.
The introduction of robotics also reflects broader changes across the global hospitality industry, where automation is becoming increasingly common. Croatian businesses are following the same trend, investing in technology that can improve productivity without compromising the quality of service.
As labour shortages continue to affect tourism across the country, many in the industry believe robots will become a more familiar sight in hotels and restaurants. While human hospitality remains at the heart of the guest experience, technology is increasingly helping businesses meet growing demand during the busiest months of the year.
