As Goran Rihelj writes for HRTurizam on May 19, 2019, if we want to extend the tourist season, then we have to rely on diverse, authentic and quality content and offers, which do not depend solely on the sun, sea or swimming.
This is only logical, because if we leave the sun and the sea as the primary motive for arrivals, what else remains?
Thus, we must ask the following questions: Why would someone come to Croatia when they cannot swim? What other content is there? What will work outside of the season? Why should tourists visit Croatia?
Most importantly, to inspire and motivate travelers, we have to think about new tourist products that can be offered to our guests; products that will be available throughout the year.
Running is just one of the active products Croatia can offer.
Namely, over 50 million people are regularly involved in running in the EU, and their annual consumption is estimated at 9.6 billion euros. Some see this as the potential for growth and development, while others may not, but one thing is for sure – running is just one of the rapidly growing trends, both in Europe and the world.
Thus, this specific segment was targeted by the team from SightRun, who points out that after cycling, running could become a new trademark of Croatia if it is done right.
Promoting running in Croatia seems like a logical and natural conclusion because of its potential. Croatia boasts different types of terrain across a small area, a long coastline and islands, numerous racing events and outdoor festivals, superb and authentic gastronomy, top accommodation, good traffic connections, and a mostly pleasant climate all year long on the Adriatic.
Thus, the SightRun mobile application for running tourists enters a new tourist season with new destinations and exciting tours. The SightRun application combines running and sightseeing for tourists and is intended for those who do not give up their running habit when they are on the road or vacation, especially when they have less time for sightseeing tours. By using the SighRun app, runners can discover a city and visit its many attractions.
After Zagreb, Šibenik, Split, Pula, Opatija, Munich and Graz, the SightRun applications this season is enhanced by three new destinations – Rovinj, Omiš, and Hvar.
The SightRun App includes audio running tours that give navigational instructions and interesting location information while running. All the user has to do is pick their desired pace on the app, get to the starting point, puts on their headset, and hit play. The app uses GPS and follows the runner’s movements. The SightRun application is entirely free for the user and is available on Google Play and the App Store.
SightRun is an excellent tourist story, but it is just the beginning of branding destinations as ‘Runner Friendly’.
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