October 9, 2019 – Battle Trip, the most popular South Korean TV show, is using Croatia as its home base this week.
HRTurizam reports that the Croatian National Tourist Board and Bluesun Hotels, in cooperation with Korean National Television KBS and A9, hosted the production crew of the most popular South Korean TV show ‘Battle Trip’, as well as Korea’s biggest pop stars Park Cho-rong and Yoon Bo-mi.
The crew is on a six-day visit to Croatian destinations, which will be featured in the popular TV show. Otherwise, the Battle Trip broadcast on the KBS channel is followed by over 25 million viewers in South Korea, as well as a large number of Korean expatriates, predominantly in the US, via KBS World.
Korean pop stars Park Cho-rong and Yoon Bo-mi, who are currently in Croatia, are members of the K-pop group Red Velvet. They are followed on social networks by 8.3 million followers on Instagram and 1.3 million followers on Facebook.
The Battle Trip production will visit Zagreb, Hrvatsko Zagorje, Split, Makarska Riviera, and Brac.
HTZ
During their journey, they will learn about traditional Croatian customs such as making gingerbread hearts in Zagorje, enjoying gastronomic delicacies in Split, but also experiencing an off-road buggy adventure in Baska Voda and cycling around Brac. The show, which is 90 minutes long, will be broadcast in South Korea in about a month.
“Croatian destinations have made their way into excellent locations for top films, series, and shows. The positive impact of world-renowned shows and films on the global promotion of our country is beyond question, which is confirmed by the huge jump in our country’s popularity in the Korean market after the Korean reality show ‘The Romantic’ was filmed in Zagreb in 2013. I am sure that the popularity of Croatia in Korea will increase further after their music stars stay in our country, but also after the most-watched South Korean TV show is broadcast,” said Croatian Tourist Board director Kristjan Stanicic, adding that the recent formal opening of the HTZ Representative Office in Seoul further increased Croatia’s promotional activities in Korea.
South Korea, with 51 million inhabitants and an established direct flight between Zagreb and Seoul by Korean Air, represents a significant market potential for Croatia.
To date this year, Croatia recorded over 317,000 arrivals and 402,000 overnight stays from the Korean market, which represents an increase of almost 5 percent in overnight stays compared to the same period last year.
According to the realized number of overnights, the destinations that record the highest traffic from the Korean market are Zagreb, Dubrovnik, Split, Zadar, and Plitvice Lakes. Korean tourists mostly visit Croatia in the pre and post-season, mainly during May and June and September and October.
To read more about travel in Croatia, follow TCN’s dedicated page.
