February 13, 2020 – The products of Vrgorac will soon receive the unique designation label, “Vrgorac Quality”, the City of Vrgorac announced on Wednesday.
Dalmacija Danas reports that this will thus differentiate Vrgorac products from its competitors, raise and maintain product quality, and stimulate sales in the local, regional and national markets.
“This will be one of the most significant projects for our agriculture. In today’s competitive market, communication is becoming an increasingly important factor for a successful business. When it comes to agri-food products and services in rural tourism, the emphasis is on networking supply, creating common labels, and joint promotional activities. For a year, we worked on a project to help our farmers.
Agricultural production is highly developed in the town of Vrgorac, with the most important products being strawberries, prosciutto, wine, peaches, nectarines, grapes, table grapes, vegetables and honey. We are among the leading areas in Croatia for grapevines, prosciutto, strawberries, and table grapes. One way to increase the mutual knowledge and value of these products is to create a recognizable brand.
The purpose of the label is to differentiate these products from competitors, to raise and retain the quality of these products, and to encourage the sale of these products in the local, regional and national markets.
Our quality mark will be protected by the Intellectual Property Office of the Republic of Croatia as a figurative trademark owned by the City of Vrgorac, which in accordance with the prescribed procedure (Rulebook and contract on the right to use the quality mark) will give interested manufacturers the right to use the label. The quality label will be able to be used on product packaging and labels, and promotional materials. Every OPG that meets the criteria gets the label, and the OPG number will be visible at the end of the label.
The quality label, in the first phase, will be awarded to the following categories of agri-food products:
• Strawberries and other strawberry products;
• fresh fruits and vegetables and other products resulting from the processing of fruits and vegetables;
• honey and other bee products;
• wine and other grape and wine products in accordance with the Law and the Ordinance on wine
We will soon present this project in detail with a public presentation, which is in cooperation with our agricultural associations, agricultural advisers and the Tourist Board, i.e., members of the Commission.”
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