As Poslovni Dnevnik writes, the Croatian National Tourist Board (CNTB) is currently implementing a new campaign for Croatian tourism in 2021 across social media, called “Croatia Full of New Beginnings/Hrvatska puna novih pocetaka” combined with the label Croatia Wish List 2021, which aims to promote Croatia through new beginnings and positive wishes.
The CNTB launched the campaign on Monday and is running it on Facebook, Instagram, Twitter, Pinterest and TikTok with the hashtag #CroatiaWishList2021 across fifteen European markets – Austria, Germany, Great Britain, Italy, Hungary, Poland, the Czech Republic, Slovakia, the Netherlands , France, Slovenia, Sweden, Norway, Belgium and Switzerland.
“With this campaign, our goal is to maintain the visibility and presence of Croatia on our most important emitting markets by presenting more undiscovered locations and proposals for planning a holiday this year in Croatia, with which we want to inspire our followers on social networks and motivate them to create their own wish lists for Croatia, places they want to visit and things they want to experience as soon as all of the necessary conditions for travel are created,” said the director of the CNTB, Kristjan Stanicic.
At the end of January, he’ll be announcing a separate campaign that will communicate all the advantages of Croatia as a safe tourist destination through seven specially prepared videos, and in February a campaign for digital nomads, focusing on the United States, Canada, the United Kingdom, Ireland and Sweden will be launched.
“As of spring, we will launch intensive so-called invitational marketing campaigns, and overall in 2021 we expect better tourist results than we had in 2020 and we also expect to maintain the position of Croatia as one of the leading destinations in the Mediterranean,” concluded Stanicic when discussing the upcoming CroatiaWishList2021 campaign.
For the latest travel info, bookmark our main travel info article, which is updated daily.
Read the Croatian Travel Update in your language – now available in 24 languages.
Join the Total Croatia Travel INFO Viber community.
