Croatian National Tourist Board Uses Winter Campaign “Croatia Feeds” to Attract Tourists

Daniela Rogulj

“Croatia Feeds”, the first campaign of the new year, is being carried out in various European markets to motivate travel to the country through intriguing stories. 

Croatian National Tourist Board (HTZ) launched a winter promotional campaign for Croatian tourism titled ”Croatia Feeds”. The campaign is being held in six markets until February 5, with the ultimate goal being to invite and motivate tourists to Croatia, according to information from HTZ. reports on January 3, 2017 that the campaign is being carried out in the markets of Great Britain, Germany, Sweden, France, Switzerland and the Netherlands to online channels and social networks such as Twitter, Facebook, Instagram and Youtube, and on TV in Germany. The total provided budget is 15 million kuna.

Since the campaign started during the Christmas season, part of the campaign was to promote traditional Croatian Christmas cuisine and dishes from the many Croatian regions noting that in Croatia, any time of year is a good time to eat. The campaign also includes stories including the five best routes to travel in Croatia, drawing attention to the cultural, historical, and natural features of the country.

This campaign was tested last summer and during the autumn season in three markets, attracting the attention of many visitors. This attraction has now continued in the winter, motivated by the stories and innovative Croatian destinations you can travel to outside of peak season.

“The campaign Croatia Feeds is designed by story telling testimonies or interesting stories about Croatia, with intriguing and different ways to attract the attention of the end user, with the theme of the story selected depending on the preferences of the market,” said HTZ.

The campaign is accompanied by a specially created website titled “Croatia Feeds“. The website contains a number of attractive photos, in which the Croatian National Tourist Board collaborated with members of Google’s Creative team The ZOO who cooperated with many international brands and agencies. The main partner of the campaign is leading international agency in marketing BBDO.

HTZ also therefore achieved one of the first co-perations with Google’s creative team in the region. The cooperation, much like the concept of the campaign, is based on the latest trends in digital marketing and the interests of end-users by markets.

“Croatia Feeds is significantly different from previous online campaigns because the use of interesting, intriguing titles in the ‘banner’, together with the new branded logo and attractive photographs, seeks to draw the attention of the public and potential tourists,” said the director of HTZ Ratomir Ivičić.


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