VIDEO: Croatian National Tourist Board and Parks of Croatia Join Forces for New Marketing Campaign

Daniela Rogulj

A new marketing campaign has been released by the Croatian National Tourist Board today!

The Croatian National Tourist Board, in cooperation with Parks of Croatia, has created a new marketing campaign that aims to further position parks as one of the motives for travel to Croatia during the preseason, reports Slobodna Dalmacija on April 7, 2017.

The campaign, which was released today, will be carried out in the domestic market by a specially created promotional video on TV channels, while foreign versions of the promotional video will be seen in Germany, Austria, Italy, Great Britain and Slovenia. The campaign will be promoted in foreign markets through April 25th, 2017.

According to the Director of the Croatian National Tourist Board, Ratomir Ivičić, very good results are expected.

“Research, which is regularly conducted by the Croatian National Tourist Board, has shown that the rich and well-preserved natural heritage is one of the most common ways foreign tourists perceive Croatia and Croatian destinations. We have decided to use this fact to approach our tourist offer in the preseason because we believe that this specified segment can be one of the key generators for boosting tourist traffic and extending the season.

This is also a good example of cooperation with the portal Parks of Croatia under one joint project that will, I am sure, achieve very good results and have a positive influence on tourist traffic during this part of the year,” concluded Ivičić.

See the video below!


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