Croatian Sobocan Company Receives Another Award for Movo

Lauren Simmonds

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As Poslovni Dnevnik/Marta Duic writes, Movo, the innovative mobile office designed and made by the Croatian Sobocan company, has been awarded another prestigious international award, the BigSEE Wood Award 2021. They received the award for the best design in the category of wooden furniture, and they were also nominated for the Grand Prix.

With that, this product made by the Croatian Sobocan company has won as many as three prestigious international awards in less than one year. The idea for this product was initially “born” in the spring of 2020, and it was developed by the company´s design team, more precisely Anamaria Burazin as a product designer, as well as architects Mirna Jovic and Jakov Fatovic. It took only four months for the company to move from the original idea to the realisation and the finished product, and in December this first big international award arrived.

Modern office solutions that save space are increasingly in demand today as the coronavirus pandemic rages on, which forces the level of visibility of the Croatian Sobocan company´s product to be even higher.

The company has started with promotional activities on targeted markets and believe that interest and demand for Movo will only continue to grow in the near future. “We have the greatest interest in the German market, which was expected considering that we defined it as our primary target market and we first started with promotions there,” they explained from the company.

It is worth noting that this family business is run by Franjo Sobocan and his sons Nikola and Dejan, and behind them, they say, are more than 8000 realised projects, 200 are of an architectural-design nature, six are production halls, there are 1.5 million square metres of equipped business premises and realised projects in more than 20 countries worldwide.

In short, this is a Croatian company that in its twenty years of business has grown into a serious “player” on the competitive European market when it comes to designing and manufacturing equipment for sales and business premises, and has about 200 employees.

˝We generate more than 50 percent of our annual revenues in export markets as an authorised partner of world-renowned brands. At the same time, the most important export markets are those of the German-speaking area; Austria, Germany and Switzerland and other countries of the Western European market. This year, we have expanded our list of business partners with a large number of clients, including Harvey Norman, Crocs Europa, Drogerie Markt, Sana Labor Slovenia, Wespa Spaces, Lukoil and many others. We have also continued our long-term cooperation with Valamar, Maistra, Mol Group, Intersport and TAF,¨ they stated from the Croatian Sobocan company.

For more on Croatian innovation, follow Made in Croatia.

 

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