Inland Dalmatia Presented to Association of Tourist Guides in Chinese

Daniela Rogulj


On February 25th and 26th, the tourist boards of Inland Dalmatia – within the Tourist communities of the regions, cities and municipalities, including Imota, Sinj, Trilj, Vrgorac, Vrlika, Dugopolje and Klis – presented the potential of Inland Dalmatia to the Association of Tourist Guides in the Chinese language to further promote the destination on the Chinese market.


Inland Dalmatia, consisting of the areas of the Imotski region, the towns of Sinj, Trilj, Vrlika, Vrgorac and the municipalities of Dugopolje, Klis and Šestanovac, occupy as much as 70% of the area of Split-Dalmatia County. It is a destination of outstanding natural, cultural and historical sights, whose wide range of tourist offers is enriched by its unique gastronomic and oenological offer.


Last year’s Croatian National Tourist Board acknowledgment for the most successful rural tourism destination shows that the joint efforts of all stakeholders in Inland Dalmatian tourism are moving in the right direction. For this purpose, they have also joined a project of networking the entire tourist offer in the Vision One mobile application, a smart travel guide with travel planning information throughout Croatia.


The application soon gets a version in the Mandarin language, and it intends to present the Croatian tourist offer at the upcoming Shanghai Travel Fair in China. Thus, employees of tourist communities of Inland Dalmatia (Klis, Dugopolje, Imotski, Sinj, Trilj, Vrgorac, Vrlika) decided to host the Association of Travel Guides in Chinese and show them the beauty and unique features of this tourist destination. On this occasion, they visited the source of the river Cetina, the early Christian Church of Holy Salvation, and Perućko Lake in Vrlika, the Sinjska Alka Museum in Sinj, Grab mills near Trilj, Red and Blue Lake in Imotski, Ethno village Kokorići near Vrgorac, cave Vranjača cave near Dugopolje and Klis Fortress.


The integrated tourist offer of Inland Dalmatia is included in the mobile application Vision One and will, along with a translation into English, release a version in the Mandarin language, which is an excellent opportunity to promote Inland Dalmatia on the Chinese market.


The Tourist Boards of Inland Dalmatia have so far participated in several joint projects with the support of the Split-Dalmatia County Tourist Board and the Croatian National Tourist Board, such as joint advertising, the development of thematic paths, the valorization of cultural heritage and the promotion of cycling tourism. This year, in cooperation with the Split-Dalmatia County Tourist Board, they even have the opportunity to present the region at the ITB Berlin.

To read more about Inland Dalmatia, follow TCN’s dedicated page


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