As Poslovni Dnevnik writes, the Austrian Die Presse newspaper recently published an article entitled Croatian wunderkind must explain some things in which it writes about the “pioneer of electric motors Mata Rimac”, who has ”amazed the professional world, as well as his compatriots.”
The Austrian Die Presse publication writes that Rimac was initially a total outsider in the automotive industry.
“University professors told me ten years ago that it’s impossible to produce a car in Croatia. And they were right – it was impossible,” Rimac told Die Presse.
With his creative thirst for innovation, improvisation and his dogged determination and sheer strength of will, the young entrepreneur, who was born in Livno, Bosnia and Herzegovina in 1988, growing up in Frankfurt, annulled all the laws of the capital-intensive car industry, and he did so in Croatia, a country that was nobody and nothing in the automotive context,” believes the Austrian paper.
“Everything is impossible until someone does it. I wanted to show people that electric cars can be faster than conventional ones,” Rimac told the Austrian Die Presse.
The Austrian paper writes that the Rimac Group, with its 1,100 employees, “has long since flourished into an innovative development laboratory serving international automotive companies for high-performance electric motors, propulsion systems and batteries”.
“Since the takeover of Bugatti back in July, Porsche’s partner Rimac has established strength in the automotive industry,” the Austrian paper noted. After moving the company to the futuristic Rimac Campus, which is planned for 2023, Die Presse writes, the company’s workforce is expected to increase to 2,500 employees.
The Austrian paper also noted that Rimac has so far produced just under twenty prototypes of his electric sports car, the famous Concept One, and the Nevera is planned for a limited series production of 150 cars.
“The value of the Rimac Group, which has risen sharply thanks to the share of international corporations, is already estimated at two billion dollars,” writes Die Presse.
“Rimac delights his business partners and compatriots not only with vegetarian menus in the company’s canteen and with open offices adapted for dogs. A casual looking bearded man, without a tie, but wearing trainers, announced his entry into Bugatti together with the bosses of Porsche,” writes the Austrian Die Presse, pointing out that Rimac is present on social media and that he continues to showcase his “almost childish joy in driving fast cars”.
“Experts consider the positive effects of Rimac’s success for this Adriatic country to be enormous,” the Austrian paper said. Porsche has, as we know, entered into a joint venture with the Zagreb-based IT company Infinum and is now taking over majority ownership of e-bike maker Greyp, which was also founded by Mate Rimac, according to the paper.
“Thanks to Rimac, Croatia is no longer perceived only as a country with a beautiful coastline and good food, but also as a country with a positive investment climate and innovation,” said marketing expert Petar Tanta, as published by Die Presse.
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