July the 23rd, 2026 – Budget fashion chain Primark, which is extremely popular in every country in which it operates, is set to open its very first store in Croatia. Until now, the closest was in Ljubljana.
One of Europe’s most popular affordable fashion retailers by far is finally heading to Croatia. Primark, the Irish clothing giant known for its low prices and trend-driven collections, is preparing to open its first Croatian store, marking a long-awaited arrival for many local shoppers. Poslovni reports that for very many years, Croatian customers have travelled to neighbouring countries such as Slovenia, Austria and Italy to shop at Primark stores, often returning with suitcases full of clothing, accessories and homeware. Soon, they will be able to do so without leaving the country.
Primark has built an incredibly loyal following across Europe by offering fashionable clothing, footwear, beauty products and home goods at highly competitive prices. Its arrival in Croatia has been the subject of speculation for years, fuelled by strong demand from shoppers who regularly visit stores abroad. Social media has also played a role in the retailer’s popularity, with fashion influencers frequently showcasing Primark’s latest collections and seasonal bargains.
the first croatian primark store will be near zagreb
According to reports, the retailer is preparing to open its first Croatian location at Designer Outlet Croatia in Rugvica, just outside Zagreb. The shopping centre has increasingly attracted international brands, and Primark’s arrival is expected to further strengthen its position as one of Croatia’s leading retail destinations. While an official opening date has yet to be announced, preparations are reportedly underway.
Unlike many international fashion retailers, Primark focuses on offering the latest trends at prices that are often significantly lower than competitors. Its stores are known for having everything in stock, from everyday basics and seasonal fashion to children’s clothing, cosmetics, home decor and licensed merchandise from popular films and television series. The combination of wide product selection and low prices has made Primark one of Europe’s fastest-growing fashion retailers.
a much needed boost for croatia’s expensive retail sector (and for the public’s wallets)
Primark’s arrival reflects Croatia’s growing attractiveness to international retail brands. As consumer spending continues to evolve and modern shopping centres expand their offerings, more global retailers are viewing the Croatian market as an increasingly attractive destination. The opening is also expected to reduce the need for Croatian shoppers to travel abroad specifically for Primark purchases, keeping more retail spending within the country.
For thousands of Croatian fashion enthusiasts, the news ends years of waiting. Instead of planning shopping trips across the border, customers will soon have access to one of Europe’s best-known budget fashion brands much closer to home. If the first store proves successful, it could also pave the way for additional Primark locations in other Croatian cities in the years ahead.
