Croatian Team Behind a Unique Online Fashion Styling Service

Daniela Rogulj

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Never know what to wear, what to buy, or how to dress yourself? A team of young Croatian techies and fashion enthusiasts behind the new project “StyleReply” believe they’ve found a solution for these small but annoying problems.

StyleReply is a unique digital platform that allows users to enjoy professional styling services on demand via videoconferencing calls. The co-founders of the project are software engineer Marko Vitas, expert manager Iva Kosović, and fashion stylist Doris Fatur.


The original pioneer of StyleReply is Marko Vitas, a young software engineer from Pula who got the idea for StyleReply late last year after conversations with friends who were interested in fashion and technology. With the idea of a digital platform that would connect fashion stylists with clients, Marko traveled to Miami where his idea was met with delight by Iva, who quickly became a full time member of the project. Stylist Doris Fatur later got involved and is currently in charge of quality control on the platform.


The StyleReply platform offers stylist advice, entirely via the internet. You request a stylist through the StyleReply website, make an appointment, and open your wardrobe to someone who understands how to dress to impress. Clients choose their stylist on demand from a range of stylists with different expertise and prices, and in the period of an hour, they will give you all the style advice you need – helping you choose anything from the perfect wedding dress to an outfit appropriate for a business lunch. Currently on offer are four stylists from Croatia: Doris Fatur, Ana Nikačević, Ivana Pavić and Petra Nižetić. There are also 6 stylists from the United States.


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You can see the full teaser video here.


StyleReply is currently in preview but has already produced very positive feedback, especially from men and middle-aged women who care about personal style but cannot devote enough time to it.


The service is available in Croatia and the United States, and the founding team claims that this idea is not only unique in the Croatian market but also a unique concept globally.


Source: Jutarnji List


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