In the first phase of the Gourmet tourism project GoWine, a map of wine roads was made in a circulation of 5,000 copies, followed by the website www.gowine.hr, the corresponding logo, and an application for an interactive virtual walkthrough of the wine roads. This is the result of several tourist boards carrying out activities together to develop a tourist product and promote the destination, reports HRTurizam.
The GoWine website and an interactive map provide an overview of all members of the three wine roads from Zagreb County, the availability of their direct contacts, and navigation to each of the wineries.
“Zagreb and Zagreb County form a space through which a large number of visitors, businesses, and tourists pass during one year, and the local population often chooses Zagreb County wine roads for their weekend destination. Therefore, Martina Paladina, director of the Samobor Tourist Board, Petra Masnec, director of the Tourist Board of Jastrebarsko, and my little tourist board decided to produce an interactive tool that would allow you to quickly find the desired location and a unified and complete list of destinations. Therefore, in the first phase of the project, we dedicated ourselves to the wine roads of our county, followed by accommodation and catering facilities and rural households,” said the director of the Sveti Ivan Zelina Tourist Board and project coordinator Marinka Zubčić Mubrin, adding that the project established a basis for integrated gourmet tourism management to create a recognizable tourist destination product that they believe will be an excellent boost to the competitiveness of Zagreb County tourism.
Reducing the fragmentation of information and a more extensive overview of the gourmet offer of this area makes the decision easier for visitors. In addition, it opens new business opportunities for winemakers and other tourist activities.
Thus, domestic and foreign wine tourists, residents of Bregova Hrvatska, and all other passers-by who want to explore the wine roads of Zagreb County now have a new tool that makes it easier for them to find and travel to their favorite wine destinations.
The interactive virtual walk and web application are done by Otokar Crnalić from the 360 Provideo agency. The logo and wine list were created by Marko Jovanovac from the Symbol agency, while the GoWine website was made by Goran Kukočevac from Getim.
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