ZAGREB, February 12, 2019 – As part of the campaign “A touch that means life”, Pampers and UNICEF have raised 450,000 kuna (approx. 60,800 euro) for equipment to be used by parents staying with their children in the 13 neonatal intensive care units in Croatia.
“Premature birth is something parents usually do not expect and it causes a lot of stress,” UNICEF Croatia Office head Đurđica Ivković told a news conference.
Around 2,000 children are born prematurely in Croatia every year, and 400 of them need special care. Early skin contact can help save their lives and facilitate their recovery.
Ivković said that until now parents at neonatal wards could only watch their children through the glass, while now they can stay with them and touch and hold them.
The campaign “A touch that means life” started in January 2018 ahead of International Hugging Day, when Pampers photographed people hugging and gave a kuna donation for each hug. In the second part of the campaign, by June 2018 it donated two kuna from each nappy box sold.
More news on the medical care in Croatia can be found in the Lifestyle section.