Croatian tennis player Donna Vekić, who won her third WTA tournament last month, signed a one-year collaboration with the Peugeot brand and became its Croatian Brand Ambassador.
Tennis has been a part of the Peugeot brand for decades, and this sport best represents its values. Namely, tennis has been woven into the brand’s genes for almost 50 years. Peugeot actively cooperates with crucial organizations and tennis players and is undoubtedly one of the most visible car brands. In addition to the partnership it has had with significant tennis organizations, Peugeot is partnering with tennis players, including the most famous and best among them, Novak Djokovic.
Accordingly, Peugeot Croatia decided to cooperate with Croatian tennis player Donna Vekić to support her in conquering the top of the tennis world. Donna Vekić, known for her relentless motivation, goals, and good results, fits perfectly into the strategy of the Peugeot brand, which in this way decided to support her on her path to sporting success. With the partnership signed between Donna Vekić and Tomislav Miletić, General Manager for Peugeot, Citroën, and DS Automobiles, Donna Vekić becomes the Croatian Brand Ambassador of Peugeot!
During this collaboration, Donna Vekić will test Peugeot models, starting with the 2008 model, currently the best-selling car in Europe. This modern SUV of the new generation stands out with its unique style, equipped with modern technologies and absolute comfort. It is intended for everyone ready for a new dimension of driving pleasure.
“I am thrilled to work with a brand that embodies superior design, quality, and driving pleasure. Peugeot has recognized my high ambition for further sporting success, and I am grateful that it will support me along the way. The values I care about as an athlete and owner of the private brand DNNA match those that Peugeot emphasizes through its brand. I am looking forward to everything that awaits us!” said Donna Vekić.
“We decided to cooperate with Donna Vekić because we believe that she best represents the values of our brand. It embodies in the best possible way the demanding attitude and emotions, and it is precisely these values of the Peugeot brand and its rich history of over 210 years,” concluded Tomislav Miletić.
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