As Poslovni Dnevnik/Lucija Spiljak writes, the NTL chain is starting to test out the Croatian ScanShop app in its stores, which allows the customer to independently scan the desired items in the store via their own mobile phone and thus skip the queues for the cash register. This is a practice already common in some large Northern European chains, such as the British Tesco.
The Croatian ScanShop app allows shoppers more time to select their products instead of standing and waiting in lines at the checkout, it reduces frustration for the customer and makes the experience more positive in general. It also provides the user with personalised content based on their shopping list and previous purchases, as well as all information about the product(s) or various promotions in individual stores.
“We’re glad to have the opportunity to be the first to test out an innovative Croatian product and check the technical and operational possibilities for its implementation. With the support of small technological start-up companies, our goal is certainly to provide our customers with even greater customer satisfaction. The introduction of the Croatian ScanShop app potentially opens the possibility for the better use of the time of our employees so that they, instead of at the checkout, are at the service of customers when they’re shopping and are actually choosing products,” said the director of NTL, Martin Evacic.
As part of a European Union (EU) project, the Croatian ScanShop app has reached a stage where it is ready for use in stores, but continued testing in real conditions is a necessary prerequisite for the further development of the application to reach its full potential.
“We’re happy that NTL has recognised us as a possible partner and allowed us to test out our application in real conditions. In this phase, the Croatian ScanShop app development team improve things with the support of NTL employees, and we hope that the knowledge from the test phase will enable ScanShop to progress even more, and with the support of investors, it will be available to the general public and as many stores as possible,” said Luka Buljan on behalf of the technology team developing the application.
The development of the application was supported by European Union funds, which emphasises the financing of radical innovations with the potential for success. The total value of the project was 1.6 million kuna, of which EU funds financed 85 percent.
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